Freelance UGC Creator Program: Strategy and Creative Direction

PlanetArt • Calabasas, CA

2d • Remote

About The Position

PlanetArt is seeking a freelance independent contractor, or small independent studio, to design and deliver a creator program across its portfolio of brands. This is a specialized, outcome-based engagement focused on leveraging expertise in short-form content for Meta and TikTok to improve creative output at scale. The contractor will be responsible for creator sourcing, creative direction, and performance-based creative analysis, aiming to establish a repeatable creator engine capable of generating hundreds of content pieces monthly and identifying content suitable for paid media.

The scope of work includes writing creator briefs, recruiting and onboarding creators, managing creator engagement through feedback and support, reviewing submissions, collaborating with the paid social team on ad launches, and analyzing performance metrics (hook rate, hold rate, CTR, CPA, ROAS) to inform future creative briefs. The goal is to produce high-volume, quality creative content that drives performance.

Requirements

• Hands-on experience running UGC or creator programs for DTC, ecommerce or app-based brands.
• A strong point of view on what makes short-form advertising convert, backed by actual results.
• A track record of creator-made ads that scaled on Meta and/or TikTok.
• Experience evaluating creative based on performance rather than simply whether the content looks good.
• Experience developing creator briefs, hooks and concepts that produce usable advertising content.
• Demonstrated judgment in reviewing creative and giving creators specific, actionable feedback.
• Experience working with creator marketplaces or platforms.
• Ability to analyze performance data and turn insights into practical creative direction.
• An established independent business or small studio with your own tools, systems and workflow.
• Capacity to deliver high-volume creative production while maintaining quality and consistency.
• Strong communication, organization and follow-through.

Nice To Haves

• Experience with Trybe is a strong plus.

Responsibilities

• Write creator briefs for each brand, covering hooks, angles, talking points, and platform specs for Meta and TikTok.
• Recruit, vet, and onboard creators on Trybe and other channels.
• Keep creators engaged through fast responses, specific feedback, and celebrating wins.
• Review submissions and request revisions.
• Work with the paid social team to launch winners as partnership/whitelisted ads.
• Analyze performance (hook rate, hold rate, CTR, CPA, ROAS) and turn learnings into the next round of briefs.

What This Job Offers

• Career Level: Entry Level
• Education Level: No Education Listed