Freelance UGC Creator Program: Strategy and Creative Direction
About The Position
PlanetArt is seeking a freelance independent contractor or small independent studio to design and deliver a creator program across its portfolio of brands. This is a specialized, outcome-based engagement focused on sourcing creators, providing creative direction, and analyzing performance to build a repeatable creator engine capable of generating hundreds of pieces of content monthly. The goal is to identify creative content that is suitable for paid media promotion. The contractor will be responsible for writing creator briefs, recruiting and onboarding creators, managing creator engagement, reviewing submissions, collaborating with the paid social team, and analyzing performance data to inform future creative strategies.
Requirements
- Hands-on experience running UGC or creator programs for DTC, ecommerce, or app-based brands.
- A strong point of view on what makes short-form advertising convert, backed by actual results.
- A track record of creator-made ads that scaled on Meta and/or TikTok.
- Experience evaluating creative based on performance rather than solely aesthetic appeal.
- Experience developing creator briefs, hooks, and concepts that produce usable advertising content.
- Demonstrated judgment in reviewing creative and giving creators specific, actionable feedback.
- Experience working with creator marketplaces or platforms.
- Ability to analyze performance data and turn insights into practical creative direction.
- An established independent business or small studio with your own tools, systems, and workflow.
- Capacity to deliver high-volume creative production while maintaining quality and consistency.
- Strong communication, organization, and follow-through.
Nice To Haves
- Experience with Trybe is a strong plus.
Responsibilities
- Write creator briefs for each brand, covering hooks, angles, talking points, and platform specs for Meta and TikTok.
- Recruit, vet, and onboard creators on Trybe and other channels.
- Keep creators engaged through fast responses, specific feedback, and celebrating wins.
- Review submissions and request revisions.
- Work with the paid social team to launch successful content as partnership/whitelisted ads.
- Analyze performance metrics (hook rate, hold rate, CTR, CPA, ROAS) and translate learnings into the next round of briefs.
Benefits
- Potential for continued work based on results.
- Determine your own hours and availability.
- Remain free to take on other clients.
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What This Job Offers
Career Level
Entry Level
Education Level
No Education Listed
