Creative Growth Lead

PointFive•New York City, NY

About The Position

This is a hands-on creative role. You will come up with ideas, build them, ship them and watch what happens. The goal is buzz, shares, followers, mindshare and category authority. Pipeline follows attention, but attention is the job. You will take rough concepts from our leadership and turn them into real campaigns on your own, and you will bring plenty of your own. You will think about distribution while you are still shaping the idea, not after it is finished.

Requirements

You have built an audience from zero yourself. A newsletter, a following, a community, a side project, a meetup.
You know what it takes to go from 10 people to 10,000 without a famous logo behind you.
You are always online.
You understand LinkedIn, Reddit, communities, memes and how things spread, and you use them yourself.
You have made things people voluntarily shared, and you can point to them.
You write very well and you are funny on purpose.
You can make a technical or "boring" enterprise category interesting to technical buyers.
You have done the work yourself, not only briefed agencies.
You are comfortable with a lot of your experiments failing.
You are hungry to create breakout work you can put your name on.
You don't need every one of these. Show us you can own this.

Nice To Haves

Can code or vibecode well enough to ship a landing page, a leaderboard or a small tool without waiting for engineering.
Have a portfolio of experiments, including the ones that flopped.
Have worked somewhere early during a breakout moment and can say exactly what you contributed.
Know cloud, FinOps, dev tools or AI infrastructure, or are curious enough to learn it fast.

Responsibilities

Invent and ship campaigns, games, competitions, tools, lists, stunts, videos and interactive experiences that people choose to share.
Turn PointFive's research into stories that engineers, executives and press repeat.
Make customers, practitioners and partners the heroes of the story, so they are proud to share it with their own networks.
Get our people, customers and community sharing our work because they want to.
Give PointFive a distinctive personality and voice across LinkedIn, Reddit, communities and events.
Support the creative themes for our conferences and events, and tie them into bigger campaigns, working alongside our field marketing team who bring them to life.
Make PointFive the name people think of, and the source they reach for, when the topic is infrastructure and AI cost.
Run lots of fast experiments, keep what works and drop what doesn't.