TV, Video, Audio & Display Strategist

Tinuiti•Remote -CA, CA

6d•$85,000 - $100,000•Remote

About The Position

As a TV, Video, Audio & Display (TVAD) Strategist at Tinuiti, you will plan and improve full-funnel TV, video, audio, and display programs to grow new customers, revenue, and customer lifetime value while keeping efficiency on track. You will translate data and media learnings into clear decisions, run practical innovations, and scale what works. The role relies heavily on Bliss Point insights—including Forecasting, Always-On Incrementality, Brand Equity, Creative Insights, and Customer Insights—to focus investment where it performs best. You will partner closely with Client Leadership, Media Investment, Econometrics, Creative, and other channel teams, such as Search, Social, and Commerce/Retail Media, in your Pod. You will lead client strategy and execution, connect TVAD to business outcomes, manage testing and measurement, and use platform capabilities responsibly. The role also involves applying TVAD expertise across audience and data sources, inventory quality, frequency and overlap control, brand safety, and attention, while building broader multi-channel understanding. Tinuiti supports 100% remote work for this role.

Requirements

5–7 years managing TV, video, audio, or display at scale, including CTV/OTT, linear, online video, digital audio/podcasts, or programmatic display, with end-to-end ownership; alternatively, 5–7 years in analytical roles such as finance or consulting with strong media analytics exposure.
Familiarity with DSPs and advertising platforms, verification, IVT and viewability, audience and data usage, and frequency management.
Ability to coordinate with publishers, PMPs, and partners.
Experience with incrementality/lift and basic A/B testing, forecasting, and connecting media to revenue, CAC, LTV, incremental reach, or attention.
Advanced Excel or Sheets skills.
Familiarity with GA4 and platform analytics.
Clear documentation and communication skills, including client-ready storytelling and effective expectation-setting.
Ability to work effectively with Econometrics, Creative, channel teams, and Client Leadership.

Nice To Haves

SQL familiarity.

Responsibilities

Turn business goals into a clear TVAD plan across awareness, consideration, and performance channels, including CTV/OTT, online video, digital audio and podcasts, programmatic display, and linear TV; explain options and trade-offs in plain language.
Lead day-to-day client strategy and execution, and present growth-focused updates and QBRs that connect media activity to business outcomes such as revenue, CAC, LTV, and incremental reach.
Apply TVAD expertise in audience and data sources, inventory quality, frequency and overlap control, brand safety, and attention while developing multi-channel understanding.
Connect TVAD with Search, Social, Commerce/Retail Media, CRM, and Creative to amplify growth, educate clients and teams, and codify playbooks.
Use platform capabilities and optimization responsibly, including DSP goal strategies, pacing, frequency, brand safety, and verification; pilot safely, measure results, and scale what works.
Apply Bliss Point insights to shape budgets and innovations involving audiences, inventory, formats, and frequency strategy, and provide structured feedback to improve tools.
Design valid TVAD tests, such as geo/lift or holdout tests where feasible, or powered A/B or time-series tests otherwise; define success thresholds in advance and maintain a steady read cadence.
Forecast expected impact and risk, and explain and advocate for Tinuiti's measurement and attribution framework to internal and external senior stakeholders.
Explain model caveats when recommending changes and support data and operations health.
Move quickly, keep promises, remove recurring sources of waste such as unmanaged frequency, low-quality inventory, and overlap, and help the Pod adopt better ways of working.
Plan and adopt practical innovations, record decisions and learnings, and use Bliss Point and platform optimization responsibly with proven incremental impact.

Benefits

Unlimited paid time off.
20 paid holidays, including multiple long weekends.
Fully remote environment and flexibility.
Medical, dental, vision, life, and disability coverage.
Flexible Spending Accounts.
Retirement plan with a 100% match on contributions up to 4%.
Fringe and Forma perks and wellness benefits.
Unlimited telemedicine and teletherapy at no cost.
Thankful giving.
Equity.
Birthing parents receive 16 weeks of leave at 100% pay after the birth or adoption of a child; partners receive 12 weeks.
On-demand learning, mentorship, and leadership and management development programs and resources.
Incentive pay program (RevShare) with a monthly variable revenue payment opportunity and a discretionary annual performance bonus.