TV, Video, Audio & Display Senior Strategist

Tinuiti•New York City, NY

14d•Remote

About The Position

As a Senior Strategist, TV, Video, Audio & Display (TVAD), you will lead full-funnel TV, video, audio, and display strategy and day-to-day performance to drive new customers, revenue, and lifetime value while maintaining efficiency. You will translate audience and data signals, inventory quality, frequency and overlap, attention and viewability, and verification and invalid traffic into clear decisions; test innovations; and scale effective approaches. You will use Bliss Point capabilities—including Forecasting, Always-On Incrementality, and Brand, Creative, and Customer Insights—to guide investment, and connect TVAD with Search, Social, Commerce/Retail Media, CRM, and Creative teams to deliver integrated business impact. The role also mentors P3/P4 teammates, independently handles novel or complex issues, and presents executive-ready narratives that support decisions and build trust. The position includes developing growth-focused plans across CTV/OTT, online video, digital audio/podcasts, linear TV, and programmatic display; leading senior client communications; coordinating optimization and measurement across partners and platforms; and stewarding client outcomes, financial performance, and operational quality. The strategist is expected to identify and safely test opportunities, eliminate recurring sources of waste, document reusable practices, and maintain an evidence-based approach to growth and efficiency. Tinuiti describes itself as a full-funnel marketing agency with more than 1,200 employees and $4 billion in digital media under management. The role is fully remote and offers flexibility. The hiring salary range is $120,000–$140,000, with an incentive pay program comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus. Additional information about benefits, incentive pay, and equity is available upon request.

Requirements

At least 7 years managing TV, video, audio, or display at scale, including CTV/OTT, online video, digital audio/podcasts, and programmatic display, with end-to-end ownership; alternatively, 5–7 years in analytical roles such as finance or consulting with strong media analytics exposure.
Hands-on experience with DSPs/ad platforms and ad-server workflows, including trafficking, tags/pixels, and creative rotations.
Experience with verification, invalid traffic, viewability, audience and data usage, and frequency and overlap management.
Experience with incrementality/lift and powered A/B tests or time-series analysis, and forecasting.
Ability to connect media activity to revenue, customer acquisition cost, lifetime value, incremental reach, and attention.
Executive-ready storytelling and expectation-setting skills; ability to partner effectively with Econometrics, Media Investment, Creative, Client Leadership, and other channel leads.
Confidence leading client meetings.
BA/BS degree required.
Ability to make independent decisions and manage novel or complex issues with autonomy.

Nice To Haves

YouTube experience.
SQL familiarity.
MBA.
Platform or verification certifications.

Responsibilities

Translate executive business goals into growth-focused TVAD plans across CTV/OTT, online video, digital audio/podcasts, linear TV, and programmatic display, including clear options, trade-offs, and decision thresholds.
Lead senior-stakeholder communications, including updates, quarterly business reviews, and steering committee meetings; set expectations, secure alignment, and manage escalations transparently.
Connect TVAD with Search, Social, Commerce/Retail Media, CRM, TV/Audio, and Creative; propose integrated plans and measurement approaches to demonstrate combined lift.
Codify reusable playbooks.
Orchestrate optimization across partners and DSPs, including goal strategies, pacing, frequency and overlap control, quality filters, brand safety, and verification; pilot safely, measure results, and scale effective approaches.
Apply Bliss Point Forecasting, Incrementality, and Brand/Creative/Customer Insights to guide budgets and innovations involving audience and data, inventory quality, and formats or creative attributes.
Provide structured feedback to Product and Econometrics teams.
Design valid, high-impact TVAD tests, preferably geo/lift or holdout tests, or otherwise powered A/B tests or time-series analyses.
Set success thresholds and tolerance bands in advance, maintain a regular results cadence, and forecast expected impact and risk.
Explain and advocate for Tinuiti's measurement and attribution framework to internal and external senior and executive stakeholders.
Help maintain healthy data and operations.
Make and stand behind decisions that maximize client growth, margin, and lifetime value within agreed guardrails; surface trade-offs and maintain a decision log tied to Rocks and KPIs.
Forecast partner impact, track plans against actuals, and course-correct quickly with Client Lead, Finance, and Channel Leadership.
Protect margin and utilization by prioritizing high-value work and reducing busywork.
Identify and de-risk opportunities through small, safe pilots with clear thresholds, then scale and document successful practices.
Address recurring waste at its root, including unmanaged frequency, viewability or IVT issues, overlapping buys, and tagging gaps; establish standards that prevent recurrence and shorten resolution time.
Mentor P3/P4 teammates and independently handle novel or complex issues.
Continue developing professional craft and embrace new tools and AI while focusing on outcomes, evidence, clear explanations, ownership, and waste reduction.

Benefits

Unlimited paid time off.
Fully remote work environment and flexibility.
20 paid holidays.
Medical, dental, vision, life, and disability coverage.
Flexible Spending Accounts.
401(k) match of up to 4% of contributions at 100%.
Fringe and Forma perks and wellness offerings.
Unlimited telemedicine and teletherapy at no cost.
Thankful giving.
Birthing parents receive 16 weeks of parental leave at 100% pay after birth or adoption; partners receive 12 weeks.
On-demand learning, mentorship, and leadership and management development programs and resources.
Monthly variable revenue payment opportunity through the RevShare incentive program.
Discretionary annual performance bonus.
Equity information available upon request.