TV, Video, Audio & Display Strategist

Tinuiti • New York City, NY

12d • Remote

About The Position

Tinuiti is hiring a TV, Video, Audio & Display (TVAD) Strategist to plan and improve full-funnel TV, video, audio, and display programs that grow new customers, revenue, and lifetime value while maintaining efficiency. The strategist will turn data and media learnings into clear decisions, run practical innovations, and scale effective approaches. The role makes extensive use of Bliss Point insights—including Forecasting, Always-On Incrementality, Brand Equity, Creative Insights, and Customer Insights—to focus investment where it performs best.

The strategist partners with Client Leadership, Media Investment, Econometrics, Creative, and other channel teams in their Pod. They plan across awareness, consideration, and performance channels; lead client strategy and execution; connect TVAD to other marketing channels; and use measurement and platform capabilities responsibly. Scope and expectations follow Tinuiti's job architecture for consistency and transparent progression.

The hiring salary range is $100,000–$120,000. The role also offers an incentive pay program (RevShare), including a monthly variable revenue payment opportunity and a discretionary annual performance bonus. The position is classified as exempt. Tinuiti is an equal opportunity employer and provides reasonable accommodation during the application and employment process.

Requirements

• 5–7 years managing TV, video, audio, or display at scale, including CTV/OTT, linear TV, online video, digital audio/podcasts, or programmatic display, with end-to-end ownership; alternatively, 5–7 years in analytical roles such as finance or consulting with strong media analytics exposure.
• Familiarity with DSPs and advertising platforms, verification, IVT, viewability, audience and data usage, and frequency management.
• Ability to coordinate with publishers, PMPs, and partners.
• Experience with incrementality or lift measurement and basic A/B testing, and with forecasting.
• Ability to connect media performance to revenue, CAC, LTV, incremental reach, and attention.
• Advanced Excel or Google Sheets skills.
• Knowledge of GA4 and platform analytics.
• Ability to maintain clean documentation and communicate clearly.
• Strong client-ready storytelling and expectation-setting skills.
• Ability to partner effectively with Econometrics, Creative, channel teams, and Client Leadership.

Nice To Haves

• SQL familiarity.

Responsibilities

• Translate business goals into a clear TVAD plan spanning awareness, consideration, and performance channels, including CTV/OTT, online video, digital audio, podcasts, programmatic display, and linear TV; explain options and trade-offs in plain language.
• Lead day-to-day client strategy and execution, and present growth-focused updates and QBRs that connect media activity to business outcomes such as revenue, CAC, LTV, and incremental reach.
• Apply TVAD expertise in audience and data sources, inventory quality, frequency and overlap control, brand safety, and attention while developing broader multi-channel understanding.
• Connect TVAD with Search, Social, Commerce/Retail Media, CRM, and Creative to support growth, educate clients and teams, and codify playbooks.
• Use platform capabilities and optimization responsibly, including DSP goal strategies, pacing, frequency, brand safety, and verification; pilot safely, measure results, and scale effective approaches.
• Apply Bliss Point insights to shape budgets and innovations involving audiences, inventory, formats, and frequency strategy, and provide structured feedback to improve tools.
• Design valid TVAD tests, such as geo/lift or holdout tests where feasible, or powered A/B tests or time-series analyses otherwise; define success thresholds in advance and maintain a regular read cadence.
• Forecast expected impact and risk, and explain and advocate for Tinuiti's measurement and attribution framework to internal and external senior stakeholders.
• Explain model caveats when recommending changes and support the health of data and operations.
• Move quickly, keep commitments, and reduce recurring waste, including unmanaged frequency, low-quality inventory, and overlap.
• Help the Pod adopt better ways of working and record decisions and learnings from practical innovations.

Benefits

• Unlimited paid time off.
• Fully remote work environment and flexibility.
• 20 paid holidays, including multiple long weekends.
• Medical, dental, vision, life, and disability coverage.
• Flexible spending accounts.
• 401(k) match of up to 4% of employee contributions at 100%.
• Fringe and Forma perks and wellness offerings.
• Unlimited telemedicine and teletherapy at no cost.
• Thankful giving.
• Equity.
• Birthing parents receive 16 weeks of parental leave at 100% pay after the birth or adoption of a child; partners receive 12 weeks.
• On-demand learning.
• Mentorship program.
• Leadership and management development programs and resources.
• Monthly variable revenue payment opportunity through RevShare.
• Discretionary annual performance bonus.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed