Travel Media Specialist (Program Admin Officer 3)

The Government of Nova Scotia•Windsor, NS

3d•CA$73,046 - CA$88,682•Onsite

About The Position

The Department of Communities, Culture, Tourism and Heritage (CCTH) helps build vibrant, inclusive, and accessible communities across Nova Scotia. Through our work, we support quality of life for Nova Scotians while helping create memorable visitor experiences. We value the diversity of our people and heritage and believe culture plays an important role in building healthy, active, and growing communities. Tourism Nova Scotia, a division of CCTH, works to attract visitors and grow the value of tourism to Nova Scotia’s economy. We do this through research, experience and sector development, business coaching, marketing, and visitor servicing. Join us and contribute to work that supports tourism businesses, strengthens communities, and helps showcase Nova Scotia to the world. Reporting to the Manager of Market Development, the Travel Media Specialist supports the planning and execution of travel media relations programs that increase destination awareness and generate positive earned media coverage. The Specialist serves as a key liaison between travel journalists, content creators, tourism stakeholders, and destination partners to share Nova Scotia’s stories in key markets and help inspire travel to the province. The Specialist identifies strong media opportunities, builds strategic partnerships, and tracks results to guide future activity.

Requirements

Bachelor’s degree in Tourism, Business, Public Relations or a related field, plus five years of related experience in public relations, travel media, destination marketing, or a comparable field. An equivalent combination of training and experience may be considered.
Experience delivering media relations, travel media, content creator, destination marketing programs.
Sound judgment to assess opportunities based on strategic fit, reputation, partner value, and expected results.
Demonstrated understanding of destination marketing, audience targeting, and how tourism experiences are positioned for different markets.
Experience creating story ideas, pitches, itineraries, briefing materials, and destination content.
Experience coordinating events, itineraries, and hosting travel writers or content creators.
Strong relationship-building, communication, and presentation skills.
Strong project management, organization, and budgeting skills.

Nice To Haves

Knowledge of Nova Scotia’s tourism industry, sellable experiences, regional priorities, and key tourism partners.
Established relationships with Canadian and/or international travel media, content creators, or destination partners.
Experience using specialized media monitoring, itinerary planning, analytics, or reporting tools.
Second-language skills that support work in priority tourism markets (French/German).

Responsibilities

Support travel media plans, story development, and destination storytelling priorities.
Plan and deliver media programs, press trips, marketplaces, and partnership activities.
Assess media and content creator opportunities based on strategic fit, reach, partner value, and expected results.
Research and develop story ideas, pitches, itineraries, briefing materials, and destination content.
Support content creation for fact sheets, website content, newsletters and communications.
Follow travel media trends and share ideas that support Nova Scotia’s tourism goals.
Support inclusive storytelling that reflects Nova Scotia’s regions, communities, cultures, and visitor experiences.
Build relationships with tourism operators, partners, industry stakeholders, and media contacts.
Represent Tourism Nova Scotia at media marketplaces, conferences, meetings, press trips, and advisory committees.
Manage partnerships that support earned media and destination promotion.
Manage budgets, timelines, contracts, partner contributions, and multiple projects.
Coordinate work with agencies, suppliers, partners, and internal teams.
Track and report on earned media value, coverage quality, reach, engagement, partner participation, and market alignment.
Prepare communications, presentations, reports, recommendations, and briefing materials.