About The Position

The Community Outreach Specialist (Admission Coordinator) interfaces with hospitals, skilled nursing homes, board and care homes, outpatient discharge planning services, and physician offices. The role serves as a community resource and public relations representative, facilitating safe, quality healthcare and generating appropriate patient referrals and admissions by establishing and maintaining professional relationships with referral sources. The coordinator is also responsible for completing referrals. The position develops and executes territory growth and marketing strategies, builds knowledge of Medicare Home Health and Riverside Home Health Care’s services and clinical criteria, and works with internal clinical and administrative teams to support appropriate access to care. It monitors marketing effectiveness, documents customer interactions, and completes required reporting and administrative tasks. The role also supports agency culture, specialty clinical program development, customer feedback resolution, and community recruitment and retention efforts. Other job-related duties may be assigned by management.

Requirements

  • At least three years of experience in marketing management, preferably in home health care operations.
  • Demonstrated ability to be self-motivated and hold oneself accountable.
  • Ability to market aggressively and deal tactfully with customers and the community.
  • Knowledge of corporate business management.
  • Good communication, negotiation, and public relations skills.
  • Demonstrated autonomy, organization, assertiveness, flexibility, and cooperation.

Nice To Haves

  • Bachelor’s degree in marketing, Business Administration, or a related field is preferred but not required.

Responsibilities

  • Become a subject matter expert on Medicare Home Health, Riverside Home Health Care’s offerings, disease-specific clinical criteria, and evidence-based medicine.
  • Meet established goals and results, focusing on solutions and execution.
  • Analyze the territory and develop call routing to identify targets and maximize territory growth.
  • Develop sales messaging and strategies aligned with customer needs so appropriate patients can access home health services.
  • Maintain professional and technical knowledge through publications, professional networks, and awareness of healthcare industry changes.
  • Conduct market assessments and develop a marketing plan to meet volume, census, and revenue growth projections.
  • Support the leadership team in goal setting, recognition of performance, and agency culture activities, including participation in the culture committee.
  • Work with the DCS team to develop specialty clinical programs that can be used in marketing.
  • Maintain professional relationships and collaborate with internal, clinical, and administrative teams; attend regular team meetings.
  • Investigate customer feedback, identify development opportunities, develop solutions, prepare reports, and collaborate on resolutions with program management.
  • Apply training, tools, and resources when executing customer strategies, and proactively use coaching feedback to improve skills.
  • Complete expense, mileage, marketing, unsigned-order follow-up, and other administrative duties on time.
  • Document physician office and referral-source visits, follow-ups, phone calls, and gifts.
  • Record at least 50 quality interactions per week in RSL located in HCHB.
  • Attend weekly individual sales meetings, prepare for the following week, and complete the MAM scorecard.
  • Conduct 90-day territory evaluations and review territory progress or decline.
  • Communicate and coordinate referrals effectively and promptly with intake and clinical teams.
  • Recruit and retain potential future employees from the community, clinical, and administrative workforce.
  • Attend clinical case conferences, scheduling meetings, IDG, and other team meetings as appropriate.
  • Work cohesively with Riverside Home Health Care’s Medical Director and team physicians, Clinical Supervisors, clinical field staff, and leadership.
  • Monitor and report the cost effectiveness of marketing efforts.
  • Perform other related duties assigned by a supervisor or management.
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