Traffic Coordinator

WPP Media•New York, NY

8d•$45,000 - $90,000•Hybrid

About The Position

The Integrated Traffic Coordinator manages and supports campaigns across broadcast and digital media channels. This role ensures creative assets are vetted, accurately distributed, and accompanied by clear guidance for broadcasters, digital publishers, and platform partners. Coordinators work across multiple client assignments and collaborate with creative agencies, production partners, and, when applicable, clients who develop their own assets. The role involves end-to-end creative asset trafficking across broadcast and digital campaigns, verifying that materials meet technical, platform, and quality requirements. It also requires coordinating with internal teams and external partners to keep campaign delivery accurate, timely, and aligned with media plans.

Requirements

Strong attention to detail and commitment to accuracy.
Ability to manage multiple priorities in a fast-paced environment.
Excellent communication and collaboration skills.
Knowledge of Microsoft Office and Google Docs.

Nice To Haves

Familiarity with broadcast and digital media platforms, asset specifications, and trafficking workflows.

Responsibilities

Manage end-to-end creative asset trafficking across broadcast and digital campaigns, ensuring materials meet technical, platform, and quality requirements.
Review, verify, and quality-check creative assets, including video, audio, and display, before activation with broadcasting partners and digital publishers.
Provide broadcasters and digital publishing teams with instructions on asset use, including specifications, placement guidance, and versioning requirements.
Collaborate with creative agencies and client production teams to provide final deliverables, specifications, and deadlines; troubleshoot discrepancies and ensure timely delivery.
Track and manage multiple campaigns simultaneously while maintaining accuracy, organization, and adherence to deadlines across client portfolios.
Monitor delivery workflows to ensure assets are activated correctly and aligned with media plans.
Partner with Ad Operations, Planning, and Activation teams to coordinate throughout the campaign lifecycle.