Traffic Coordinator

MarCom Group

6d•$70,000 - $80,000

About The Position

The Traffic Coordinator manages the flow of advertising campaign materials among internal media, account, and creative teams, clients, and media vendors. The role helps campaigns launch accurately and on schedule by coordinating creative assets, monitoring deadlines, confirming media specifications, managing vendor requirements, and maintaining organized documentation throughout the campaign lifecycle. The position serves as an operational link between media planning and buying and campaign execution. It coordinates materials and campaign changes across digital and traditional media channels, supports launch verification and post-campaign reconciliation, and helps maintain standardized trafficking procedures and quality-control processes.

Requirements

Understanding of the advertising campaign lifecycle.
Familiarity with digital and traditional media channels.
Strong organizational and time-management skills, including the ability to manage multiple campaigns and deadlines simultaneously.
Exceptional attention to detail and accuracy.
Strong written and verbal communication skills.
Ability to work effectively with media planners, buyers, account teams, clients, creative teams, and external vendors.
Ability to prioritize assignments and respond quickly to changing campaign requirements.
Proficiency with Microsoft Excel, Outlook, PowerPoint, and other business productivity tools.

Nice To Haves

Bachelor’s degree in Advertising, Marketing, Communications, Business, or a related field preferred.
5+ years of experience in media, advertising, campaign operations, project coordination, traffic, or a related field preferred.
Experience with media planning, project-management, trafficking, or ad-serving platforms is a plus.

Responsibilities

Coordinate trafficking and delivery of advertising creative across digital display, social, video, CTV/OTT, broadcast and streaming television and radio, print, out-of-home, and other applicable media channels.
Work with media planners, buyers, account teams, creative teams, clients, and media vendors to deliver advertising materials accurately and on time.
Maintain campaign traffic schedules and monitor creative due dates, launch dates, material deadlines, and campaign changes.
Obtain and communicate media specifications and submission requirements to internal teams, clients, and creative partners.
Review creative assets for basic compliance with vendor and publisher specifications before submission.
Coordinate collection and distribution of artwork, video, audio, copy, URLs, tracking information, and other required campaign materials.
Deliver approved advertising materials to media vendors, publishers, networks, stations, platforms, and other partners.
Confirm receipt and acceptance of advertising materials and resolve missing assets, incorrect specifications, rejected creative, and other trafficking issues.
Maintain records of creative versions, approvals, submission dates, campaign instructions, and vendor confirmations.
Coordinate creative rotations, campaign updates, asset replacements, and other in-flight campaign changes.
Coordinate destination URLs, tracking parameters, pixels, tags, and other campaign information with appropriate media or ad operations teams.
Monitor upcoming deadlines and proactively communicate risks that could affect campaign launch dates.
Assist media teams in confirming campaigns have launched according to approved schedules and instructions.
Coordinate with vendors to obtain screenshots, affidavits, tear sheets, proof-of-performance documentation, or other campaign verification when required.
Support campaign reconciliation by helping identify discrepancies between planned media, delivered materials, and campaign execution.
Maintain organized campaign files and documentation in agency project-management and media systems.
Assist with developing and maintaining standardized trafficking procedures, checklists, naming conventions, and quality-control processes.
Support media teams with creative and material deadline tracking, media specification management, vendor communication, campaign launch coordination, creative rotation instructions, digital tracking requirements, campaign change orders and revisions, proof-of-performance collection, campaign documentation, and post-campaign reconciliation.