TikTok Shop Affiliate Strategy Manager

AMZ Advisers•Stamford, CT

7d•Hybrid

About The Position

Reach Social, a Chief Media company and official TikTok Shop Partner, is hiring an Affiliate Strategy Manager to lead affiliate growth across its client portfolio and manage the Affiliate Strategists responsible for day-to-day execution. The role combines accountability for near-term results—including affiliate GMV, creator activation and retention, and commission ROI—with building repeatable programs, playbooks, incentive structures, a creator community, and a growing team. The manager leads, hires, trains, and develops the Affiliate Strategist team; sets account assignments, priorities, and targets; reviews performance and account strategy; and coaches strategists on outreach, briefing, and negotiation. They own portfolio affiliate performance and program economics, standardize the affiliate playbook and incentive frameworks, grow Reach’s creator community, and manage affiliate tooling and data systems. The role also serves as a senior affiliate partner for key clients, represents Reach in quarterly business reviews, owns relationships with TikTok Shop partner contacts, and works with Client Success, Media Buyers, and Shop Ops. Success includes growing portfolio GMV, improving sample-to-post and repeat-posting rates, establishing a documented playbook and creator community for new brands, and staffing and training the team to meet targets within six months.

Requirements

4–6+ years of experience in affiliate, creator, or influencer commerce, including at least 2 years of hands-on TikTok Shop experience.
Experience managing a team, including hiring, coaching, and holding direct reports accountable to targets.
A track record of scaling affiliate GMV across multiple brands, at a TikTok Shop Partner agency or in an in-house program at scale.
Experience managing program economics, including commission, seeding, retainer, and incentive spend against margin and growth.
Experience building creator communities, tiered or VIP programs, or retainer rosters.
Strong client presence and the ability to run a quarterly business review and support recommendations with data.

Nice To Haves

Experience with LIVE commerce, GMV Max or Spark Ads, or multi-platform affiliate programs.

Responsibilities

Lead, hire, and develop the Affiliate Strategist team.
Set account assignments, weekly priorities, and targets.
Run performance reviews, quality-assure account strategy, and coach strategists on outreach, briefing, and negotiation.
Build onboarding and training that help new strategists become productive quickly.
Own affiliate GMV across all accounts, including forecasting, pacing, and identifying underperformance early.
Review account plans and intervene when an account is off pace.
Manage program economics, including commission, sampling, retainer, and incentive spend relative to GMV and margin for each account.
Standardize the Reach affiliate playbook, including open, target, and TAP collaborations; sampling rules; reactivation sequences; and moving proven creators onto retainers.
Design commission and incentive frameworks, such as tiered bonuses, contests, VIP tiers, and retainer tiers.
Build and grow Reach’s creator community so new brands can launch with creators who already post and convert.
Own affiliate tooling and the data stack, including evaluation of creator CRM and outreach tools.
Serve as the senior affiliate partner on key accounts and participate in quarterly business reviews.
Manage relationships with TikTok Shop partner contacts and keep current on platform and policy changes.
Develop growth opportunities involving LIVE affiliates, cross-brand creator programs, and GMV Max with affiliate content.
Work closely with Client Success, Media Buyers, and Shop Ops.