TikTok Shop Affiliate Strategy Manager

AMZ Advisers•Jersey City, NJ

6d•Hybrid

About The Position

Reach Social, a Chief Media company and official TikTok Shop Partner, is hiring an Affiliate Strategy Manager to lead affiliate growth across its client portfolio. Reach Social has launched more than 50 brands on TikTok Shop and driven over $30 million in GMV for household brands. The manager owns affiliate and creator performance across accounts and leads the Affiliate Strategists responsible for day-to-day execution. The role combines delivering current results—including affiliate GMV, creator activation and retention, and commission ROI—with building repeatable playbooks, incentive structures, creator communities, and team capacity as the business adds brands. The manager leads and develops the strategist team, owns portfolio performance and program economics, standardizes affiliate systems and tooling, and serves as a senior affiliate partner to clients and TikTok. The role works closely with Client Success, Media Buyers, and Shop Ops, and collaborates with Chief Media’s media and client strategy teams on shared brands.

Requirements

4–6+ years of experience in affiliate, creator, or influencer commerce, including at least 2 years of hands-on TikTok Shop experience.
Experience managing a team, including hiring, coaching, and holding direct reports accountable to targets.
A track record of scaling affiliate GMV across multiple brands, at a TikTok Shop Partner agency or an in-house program at scale.
Experience owning program economics, including commission, seeding, retainer, and incentive spend against margin and growth.
Experience building creator communities, tiered or VIP programs, or retainer rosters.
Strong client presence, including the ability to lead a QBR and defend recommendations with data.

Nice To Haves

Experience with LIVE commerce, GMV Max or Spark Ads, or multi-platform affiliate programs.

Responsibilities

Lead, hire, and develop the Affiliate Strategist team.
Set account assignments, weekly priorities, and targets.
Run performance reviews, quality-check account strategy, and coach strategists on outreach, briefing, and negotiation.
Build onboarding and training so new strategists become productive quickly.
Own affiliate GMV across all accounts, including forecasting, pacing, and identifying underperformance early.
Review account plans and intervene when an account is off pace.
Manage program economics, including commission, sampling, retainer, and incentive spend against GMV and margin for each account.
Standardize the affiliate playbook, including open, target, and TAP collaborations, sampling rules, reactivation sequences, and criteria for moving proven creators onto retainers.
Design commission and incentive frameworks, including tiered bonuses, contests, VIP tiers, and retainer tiers.
Build and grow Reach’s creator community so new brands can launch with creators who already post and convert.
Own affiliate tooling and the data stack, including evaluating creator CRM and outreach tools.
Serve as the senior affiliate partner on key accounts and participate in quarterly business reviews.
Own relationships with TikTok Shop partner contacts and monitor platform and policy changes.
Develop growth opportunities such as LIVE affiliates, cross-brand creator programs, and GMV Max with affiliate content.
Work closely with Client Success, Media Buyers, and Shop Ops.