TikTok Shop Affiliate Strategy Manager

AMZ Advisers•White Plains, NY

6d•Hybrid

About The Position

Reach Social, a Chief Media company and official TikTok Shop Partner, is hiring an Affiliate Strategy Manager to lead affiliate growth across its client portfolio. The role owns affiliate and creator performance, leads the Affiliate Strategists responsible for day-to-day execution, and balances near-term results—including affiliate GMV, creator activation and retention, and commission ROI—with building repeatable programs, incentive structures, a creator community, and a growing team. The manager leads, hires, and develops the Affiliate Strategist team; owns portfolio performance and program economics; standardizes affiliate strategies and operating systems; and serves as a senior affiliate partner to key clients and TikTok Shop contacts. The role works closely with Client Success, Media Buyers, and Shop Ops and is based on a hybrid schedule at the New York City office.

Requirements

4–6+ years of experience in affiliate, creator, or influencer commerce.
At least 2 years of hands-on TikTok Shop experience.
Experience managing a team, including hiring, coaching, and holding direct reports accountable to targets.
A track record of scaling affiliate GMV across multiple brands, at a TikTok Shop Partner agency or through an in-house program at scale.
Experience managing program economics, including commission, seeding, retainer, and incentive spending against margin and growth.
Experience building creator communities, tiered or VIP programs, or retainer rosters.
Strong client presence and ability to lead a quarterly business review and defend recommendations with data.

Nice To Haves

Experience with LIVE commerce, GMV Max or Spark Ads, or multi-platform affiliate programs.

Responsibilities

Lead, hire, and develop the Affiliate Strategist team.
Set account assignments, weekly priorities, and targets.
Run performance reviews, quality-check account strategy, and coach strategists on outreach, briefing, and negotiation.
Build onboarding and training to help new strategists become productive quickly.
Own affiliate GMV across all accounts, including forecasting, pacing, and identifying underperformance early.
Review account plans and intervene when an account is off pace.
Manage program economics, including commission, sampling, retainer, and incentive spending against GMV and account margin.
Standardize the affiliate playbook, including open, target, and TAP collaborations; sampling rules; reactivation sequences; and criteria for moving proven creators onto retainers.
Design commission and incentive frameworks, including tiered bonuses, contests, VIP tiers, and retainer tiers, for use across brands.
Build and grow Reach’s creator community so new brands can launch with creators who already post and convert.
Own the affiliate tooling and data stack, including evaluation of creator CRM and outreach tools.
Serve as the senior affiliate partner on key accounts and participate in quarterly business reviews.
Manage relationships with TikTok Shop partner contacts and stay current on platform and policy changes.
Develop growth opportunities including LIVE affiliates, cross-brand creator programs, and GMV Max with affiliate content.
Work closely with Client Success, Media Buyers, and Shop Ops.