TikTok Shop Affiliate Strategy Manager

AMZ Advisers•Hoboken, NJ

6d•Hybrid

About The Position

Reach Social, a Chief Media company and official TikTok Shop Partner, is hiring an Affiliate Strategy Manager to lead affiliate growth across its client portfolio. The role owns affiliate and creator performance across accounts and leads the Affiliate Strategists responsible for day-to-day execution. The manager is accountable both for near-term results—including affiliate GMV, creator activation and retention, and commission ROI—and for building repeatable playbooks, incentive structures, a creator community, and a team that can support additional brands. The manager leads, hires, and develops the Affiliate Strategist team; owns portfolio performance and program economics; standardizes affiliate programs and operating systems; and serves as a senior affiliate partner to clients and TikTok Shop contacts. The role works closely with Client Success, Media Buyers, and Shop Ops and contributes new growth approaches such as LIVE affiliates, cross-brand creator programs, and GMV Max with affiliate content. The position is hybrid and based in Reach Social’s New York City office. It is full-time.

Requirements

4–6+ years of experience in affiliate, creator, or influencer commerce, including at least 2 years of hands-on TikTok Shop experience.
Experience managing a team, including hiring, coaching, and holding direct reports accountable to targets.
A track record of scaling affiliate GMV across multiple brands, at a TikTok Shop Partner agency or an in-house program at scale.
Experience owning program economics, including commission, seeding, retainer, and incentive spending against margin and growth.
Experience building creator communities, tiered or VIP programs, or retainer rosters.
Strong client presence and ability to lead a QBR and defend recommendations with data.

Nice To Haves

Experience with LIVE commerce.
Experience with GMV Max or Spark Ads.
Experience with multi-platform affiliate programs.

Responsibilities

Lead, hire, and develop the Affiliate Strategist team.
Set account assignments, weekly priorities, and targets.
Run performance reviews, quality-check account strategy, and coach strategists on outreach, briefing, and negotiation.
Build onboarding and training to help new strategists become productive quickly.
Own affiliate GMV across all accounts, including forecasting, pacing, and identifying underperformance early.
Review account plans and intervene when an account is off pace.
Manage program economics, including commission, sampling, retainer, and incentive spending against GMV and margin for each account.
Standardize the Reach affiliate playbook, including open, target, and TAP collaborations; sampling rules; reactivation sequences; and when to move proven creators onto retainers.
Design commission and incentive frameworks, including tiered bonuses, contests, VIP tiers, and retainer tiers.
Build and grow Reach’s creator community so new brands can launch with creators who already post and convert.
Own the affiliate tooling and data stack, including evaluating creator CRM and outreach tools.
Serve as the senior affiliate partner on key accounts and participate in quarterly business reviews.
Own relationships with TikTok Shop partner contacts and stay current on platform and policy changes.
Develop growth levers such as LIVE affiliates, cross-brand creator programs, and GMV Max with affiliate content.
Work closely with Client Success, Media Buyers, and Shop Ops.