TikTok Shop Affiliate Strategy Manager

AMZ Advisers•Philadelphia, PA

7d•Hybrid

About The Position

Reach Social, a Chief Media company and official TikTok Shop Partner, is seeking an Affiliate Strategy Manager to lead affiliate growth across its client portfolio and manage the Affiliate Strategists responsible for day-to-day execution. The role combines driving current performance—including affiliate GMV, creator activation and retention, and commission ROI—with building repeatable playbooks, incentive structures, creator communities, and team capabilities as the company adds brands. The manager leads, hires, and develops the Affiliate Strategist team; owns portfolio-wide affiliate performance and program economics; standardizes affiliate programs and systems; and represents Reach with clients and TikTok. The role works closely with Client Success, Media Buyers, and Shop Ops. It is hybrid, based at the New York City office, and full-time.

Requirements

4–6+ years of experience in affiliate, creator, or influencer commerce, including 2+ years of hands-on TikTok Shop experience.
Experience managing a team, including hiring, coaching, and holding direct reports to targets.
A track record of scaling affiliate GMV across multiple brands, at a TikTok Shop Partner agency or an in-house program at scale.
Experience owning program economics, including commission, seeding, retainer, and incentive spend against margin and growth.
Experience building creator communities, tiered or VIP programs, or retainer rosters.
Strong client presence and the ability to run a QBR and defend recommendations with data.

Nice To Haves

Experience with LIVE commerce, GMV Max or Spark Ads, or multi-platform affiliate programs.

Responsibilities

Lead, hire, and develop the Affiliate Strategist team.
Set account assignments, weekly priorities, and targets.
Run performance reviews, quality-assure account strategy, and coach strategists on outreach, briefing, and negotiation.
Build onboarding and training to help new strategists become productive quickly.
Own affiliate GMV across all accounts, including forecasting, pacing, and identifying underperformance early.
Review account plans and intervene when an account is off pace.
Manage program economics, including commission, sampling, retainer, and incentive spend against GMV and margin for each account.
Standardize Reach’s affiliate playbook, including open, target, and TAP collaborations, sampling rules, reactivation sequences, and criteria for moving proven creators onto retainers.
Design commission and incentive frameworks, including tiered bonuses, contests, VIP tiers, and retainer tiers.
Build and grow Reach’s creator community so new brands can launch with creators who already post and convert.
Own the affiliate tooling and data stack, including evaluating creator CRM and outreach tools.
Serve as the senior affiliate partner on key accounts and participate in quarterly business reviews.
Own relationships with TikTok Shop partner contacts and stay informed about platform and policy changes.
Develop growth opportunities such as LIVE affiliates, cross-brand creator programs, and GMV Max with affiliate content.
Work closely with Client Success, Media Buyers, and Shop Ops.