TikTok Shop Affiliate Strategy Manager

AMZ Advisers•New Haven, CT

6d•Hybrid

About The Position

Reach Social, a Chief Media company and official TikTok Shop Partner, is hiring an Affiliate Strategy Manager to lead affiliate growth across its client portfolio and manage the Affiliate Strategists responsible for day-to-day account work. The role combines delivering current performance—including affiliate GMV, creator activation and retention, and commission ROI—with building repeatable playbooks, incentive structures, creator communities, and team capabilities as the agency adds brands. The manager leads and develops the Affiliate Strategist team, sets account assignments and priorities, reviews performance and account strategy, and creates onboarding and training. They own portfolio-wide affiliate performance and program economics, standardize affiliate processes, design commission and incentive frameworks, grow Reach’s creator community, and manage the affiliate tooling and data stack. They also serve as a senior affiliate partner for key clients, manage relationships with TikTok Shop partner contacts, monitor platform and policy changes, and collaborate with Client Success, Media Buyers, and Shop Ops. The position is hybrid at the New York City office.

Requirements

4–6+ years of experience in affiliate, creator, or influencer commerce.
At least 2 years of hands-on TikTok Shop experience.
Experience managing a team, including hiring, coaching, and holding direct reports accountable to targets.
A track record of scaling affiliate GMV across multiple brands, at a TikTok Shop Partner agency or an in-house program at scale.
Experience owning program economics, including commission, seeding, retainer, and incentive spend against margin and growth.
Experience building creator communities, tiered or VIP programs, or retainer rosters.
Strong client presence and the ability to run a QBR and defend recommendations with data.

Nice To Haves

Experience with LIVE commerce.
Experience with GMV Max or Spark Ads.
Experience with multi-platform affiliate programs.

Responsibilities

Lead, hire, and develop the Affiliate Strategist team.
Set account assignments, weekly priorities, and targets.
Run performance reviews, quality-assure account strategy, and coach strategists on outreach, briefing, and negotiation.
Build onboarding and training to help new strategists become productive quickly.
Own affiliate GMV across all accounts, including forecasting, pacing, and identifying underperformance early.
Review account plans and intervene when an account is off pace.
Manage program economics, including commission, sampling, retainer, and incentive spend against GMV and margin for each account.
Standardize Reach’s affiliate playbook, including open, target, and TAP collaborations; sampling rules; reactivation sequences; and criteria for moving proven creators onto retainers.
Design commission and incentive frameworks, including tiered bonuses, contests, VIP tiers, and retainer tiers.
Build and grow Reach’s creator community so new brands can launch with creators who already post and convert.
Own the affiliate tooling and data stack, including evaluating creator CRM and outreach tools.
Act as the senior affiliate partner on key accounts and participate in quarterly business reviews.
Own relationships with TikTok Shop partner contacts and stay current on platform and policy changes.
Develop growth levers such as LIVE affiliates, cross-brand creator programs, and GMV Max with affiliate content.
Work closely with Client Success, Media Buyers, and Shop Ops.