Therapy Expansion Leader CRM - So Cal / AZ

Medtronic•Los Angeles, CA

12d

About The Position

Medtronic is hiring a Therapy Expansion Leader for its Cardiovascular Diagnostics & Services (CDS) Field Team. The role leads regional market development and therapy expansion for the LINQ family of Insertable Cardiac Monitors (ICMs) and future diagnostic products, with a focus on improving patient access, developing referral pathways, and growing adoption across stroke, syncope, heart failure, and atrial fibrillation markets. The position works with CRM sales, marketing, clinical experts, healthcare economics, strategic sales, customers, and other cross-functional partners to increase market penetration and support regional business objectives. The role assesses regional opportunities and competitive dynamics; designs and executes referral pathway and market development initiatives; builds relationships with healthcare professionals, hospital leaders, and other stakeholders; and supports education, product launches, sales enablement, and portfolio management. It monitors market performance and activity, communicates customer feedback to internal teams, and maintains compliance, administrative, travel, and hospital-access requirements. Travel may be up to 75%, depending on territory scope and business needs.

Requirements

Bachelor's degree.
At least 3 years of experience in marketing, market development, or sales in the Cardiac Rhythm business or ICM space.
At least 3 years of experience expanding a therapy indication and developing a new therapy pathway, including implementation of key tactics, execution, and performance tracking.
For a baccalaureate degree earned outside the United States, a degree satisfying the requirements of 8 C.F.R. § 214.2(h)(4)(iii)(A) is required.
Ability to travel up to 75% of the time, depending on territory scope and business needs.
Unrestricted U.S. work authorization at hire and throughout employment is required for roles below Principal level; sponsorship is limited to Principal-level roles and above.

Nice To Haves

Experience expanding an existing indication and developing a new therapy area, including implementation of tactics, execution, and performance tracking.
Experience leading or influencing cross-functional teams.
Experience developing relationships with key opinion leaders and working in a hospital cardiovascular environment, such as a Cath Lab, as a CV program coordinator, or in CV program leadership.
Strong business acumen and understanding of the cardiovascular diagnostics business and/or ICM space.
Excellent verbal communication and presentation skills.
Healthcare marketing or consultative selling experience in medical devices or pharmaceuticals.
Ability to partner and collaborate across functions.
Strong project management and influence management skills.

Responsibilities

Analyze regional opportunities, market trends, and competitive dynamics for ICM technology; conduct local SWOT assessments and share findings.
Partner with Regional Directors and third-party collaborators on regional market development.
Lead the strategic development and execution of referral pathways for the LINQ family of ICMs across multiple indications.
Collaborate with marketing, CRM Field teams, clinical experts, healthcare economics, and strategic sales to increase brand-driven referrals and ICM utilization.
Measure the impact of market development activities and establish the value of ICMs relative to short-term monitors and wearable devices.
Identify target customer segments and build partnerships with general cardiologists, neurologists, interventional cardiologists, allied health professionals, hospital executives, and other stakeholders.
Work with health economics teams and regional economics managers to communicate the value proposition and improve patient outcomes, access, and cost-effectiveness.
Collaborate with local sales and clinical partners to promote products and services, drive revenue, and align with organizational launch and therapy objectives.
Build and maintain relationships with regional key opinion leaders, industry stakeholders, and healthcare professionals, including Medical Directors, electrophysiologists, cardiologists, neurologists, hospitalists, and referring providers.
Organize and participate in regional educational programs, society events, workshops, and conferences.
Gather market intelligence to support care pathways for current LINQ products and future products; expand and activate channels and implanters in cardiovascular and neurology markets.
Develop recommendations for program enhancements with marketing and communicate customer feedback about new or modified products and applications to R&D, Operations, and Marketing.
Understand customer awareness initiatives and programs to align materials, programs, solutions, data, and resources with strategy and activities.
Train and equip CRM Field teams to communicate product benefits and increase clinical awareness.
Develop and drive portfolio management strategies with business units to expand and protect market share, develop value-added programs, and build strategic partner relationships across CRM/CV.
Lead and execute product launches with the CRM Field and maintain communication with CRM sales and leadership in the assigned geography.
Disseminate clinical evidence and case studies supporting the efficacy and value of diagnostic offerings.
Support a collaborative, customer-oriented, ethical, and execution-focused culture for the Market Development Specialist team.
Monitor performance metrics and market penetration data to assess marketing and sales effectiveness.
Use CRM software to record and track activity for quarterly productivity reporting.
Maintain compliance, administrative, and expense requirements in accordance with Medtronic guidelines.
Arrange travel to accomplish multiple objectives and maintain hospital eligibility/access through vendor credentialing services.

Benefits

Health insurance
Dental insurance
Vision insurance
Health Savings Account
Healthcare Flexible Spending Account
Life insurance
Long-term disability leave
Dependent daycare spending account
Tuition assistance/reimbursement
Global well-being program (Simple Steps)
Incentive plans, including a Sales Incentive Plan
401(k) plan with employer contribution and match
Short-term disability
Paid time off
Paid holidays
Employee Stock Purchase Plan
Employee Assistance Program
Non-qualified Retirement Plan Supplement, subject to IRS earning minimums
Capital Accumulation Plan, available to Vice Presidents and above or subject to IRS earning minimums