Strategic Expansion Leader- Ultrasound (National)

Philips

2d•$258,500 - $297,000•Onsite

About The Position

The Strategic Market Expansion Leader will identify, build, and scale commercial opportunities in markets, customer segments, and care settings where the business has limited presence. This director-level field role develops targeted growth strategies, brings together teams and partners, and turns market opportunities into measurable business results. The leader works with sales, marketing, business units, clinical teams, service, channel partners, and other stakeholders to assess where to play, define how to win, and equip the organization to execute. The role combines strategic thinking, market development, customer engagement, and hands-on commercial leadership. Regular travel, including overnight travel, is required. Philips is a health technology company focused on improving access to quality healthcare. The position requires US work authorization; sponsorship is not available. Relocation benefits will not be provided. Total target earnings consist of base salary and target incentive, with stated annual target earning potential of $258,500 to $297,000 at 85% to 120% performance achievement, plus a company fleet/car. Total compensation may vary with individual performance.

Requirements

Significant experience in commercial strategy, business development, market development, sales leadership, or a related role.
Demonstrated success identifying and developing new markets, customer segments, or revenue streams.
Experience leading cross-functional initiatives from opportunity assessment through launch and scale.
Strong commercial judgment and business acumen, including the ability to build business cases, assess market potential, and connect strategy to financial outcomes.
Ability to navigate complex customers and multiple routes to market.
Bachelor’s degree in Business, Marketing, Healthcare, or a related field.
Effective communication, presentation, negotiation, and relationship-building skills.
Ability to engage senior internal and external stakeholders, work within a matrixed organization, and influence cross-functional teams without relying solely on direct authority.
Ability to meet the position’s minimum physical, cognitive, and environmental job requirements, with or without accommodation.
US work authorization; candidates requiring work-authorized visa sponsorship now or in the future will not be considered.
Ability to travel regularly, including overnight travel.

Nice To Haves

An advanced degree.

Responsibilities

Identify and evaluate markets, customer segments, care settings, and use cases using market research, customer insights, competitive analysis, and business data.
Build evidence-based business cases that outline market opportunity, investment requirements, risks, expected returns, and scalability.
Develop market-entry and expansion strategies, including target customers, value propositions, routes to market, pricing, and resource requirements.
Turn strategies into actionable commercial plans with milestones, ownership, pipeline targets, and performance measures.
Partner with sales and cross-functional teams to prioritize accounts, shape differentiated offerings, build pipeline, and convert early opportunities into repeatable growth.
Lead pilots and market-development efforts, using customer feedback, strategic partnerships, and performance insights to refine approaches and accelerate scalable growth.