Territory Sales Representative - SW Florida, MUH & Hospitality

Life Fitness•Rosemont, FL

2d•Remote

About The Position

Life Fitness / Hammer Strength is hiring a Territory Sales Representative to grow its Multi-Unit Housing (MUH) and Hospitality business across West Florida, from Ocala south to Marco Island. This remote, field-based role develops relationships with property developers, ownership groups, management companies, and hospitality customers, and delivers fitness solutions tailored to customer and property needs. The representative owns territory strategy and the full sales cycle, from identifying opportunities and prospecting through solution development, closing, installation, and ongoing relationship management. The role requires regular travel and customer-facing work in the territory, with at least three days per week in the field. Candidates in Tampa, St. Petersburg, Clearwater, Bradenton, Sarasota, Fort Myers, or Naples are strongly preferred. Compensation includes a base salary of $47,500–$64,800 annually, eligibility for monthly sales commissions and bonus incentives, and vehicle and mobile allowances. Full-time benefits include a 401(k) savings plan with a 4% employer match; medical, dental, and vision insurance; paid time off and holidays; disability, life, and other insurance; reimbursement and savings accounts; employee assistance resources; and other benefits. The position also offers access to an on-site fitness center.

Requirements

At least 3 years of B2B sales experience, with demonstrated success developing new business, managing a territory, and meeting or exceeding revenue targets.
Strong consultative selling and relationship-building skills, including the ability to navigate complex opportunities and influence decision-makers at multiple levels.
Strategic and analytical thinking, with the ability to adapt to customer needs, market dynamics, and changing priorities.
Experience using CRM platforms.
Ability to travel regularly throughout the assigned West Florida territory.

Nice To Haves

Experience in the fitness industry, real estate, property management, hospitality, or another amenity-focused industry.
Salesforce experience.
Forward-thinking and curious approach.
Collaborative, solutions-oriented problem-solving.
Strong relationship-building skills.
Passion for fitness and wellness.
Living in Tampa, St. Petersburg, Clearwater, Bradenton, Sarasota, Fort Myers, or Naples.

Responsibilities

Develop and execute a territory business plan to grow Life Fitness and Hammer Strength in Multi-Unit Housing and Hospitality markets.
Prospect and close new business with apartment communities, property developers, ownership and management groups, and hospitality customers.
Build and manage relationships with decision-makers and influencers across the territory.
Own the full sales cycle, from prospecting and consultative discovery through solution development, closing, installation, and ongoing relationship management.
Deliver solutions-based sales experiences that align company offerings with customer and property needs.
Present and reinforce the Life Fitness and Hammer Strength value proposition.
Maintain an active territory presence and meet customers in the field at least three times per week.
Maintain accurate Salesforce records and manage quotes, pipeline, and account activity.
Collaborate with internal partners to support customer experience from sale through installation and ongoing support.
Stay informed about fitness, residential amenities, hospitality, and broader market trends.
Meet revenue targets and manage territory priorities, travel, and expenses.

Benefits

Base salary plus commission and allowances.
Uncapped commission structure and multiple bonus incentives.
401(k) savings plan with 4% employer match.
Medical, dental, and vision insurance.
Parental, medical, and military leaves of absence.
Paid time off, including 12 paid holidays and vacation beginning at 13 days annually.
Paid sick leave as provided by applicable state and local laws.
Company-paid short-term disability and optional long-term disability.
Health savings account and health care and dependent care reimbursement accounts.
Employee and dependent life insurance, supplemental life and AD&D insurance, and hospital indemnity coverage.
Identity protection and legal services.
Adoption assistance and tuition assistance.
Commuter benefits and employee discounts.
Employee assistance program with free counseling sessions.
Access to an on-site fitness center with Life Fitness and Hammer Strength equipment.
Vehicle allowance for business use of a personal vehicle.
Mobile allowance for business use of a personal cell phone.