Territory Sales Manager - Northern California

Cabinetworks Group•San Francisco, CA

About The Position

Cabinetworks Group is seeking a driven outside sales professional to grow its brands within a designated Northern California dealer territory. The role focuses on opening new kitchen-and-bath dealer accounts, converting competitive cabinetry business, and increasing sales with existing dealers. The successful candidate will actively prospect, earn access to decision makers, and follow opportunities through to orders while taking ownership of territory results. The Territory Sales Manager will develop and execute territory growth plans, build relationships with dealer owners and other industry contacts, and support dealers through training and onboarding. Success is measured by new dealer acquisition, productive account launches, competitive conversions, increased share of wallet, and profitable territory growth. The position represents Cabinetworks Group brands including KraftMaid, Medallion, and Merillat. The role offers a base salary of $70,000–$120,000 plus commission. Cabinetworks Group offers a comprehensive Total Rewards package; eligibility and plan provisions may vary.

Requirements

Bachelor’s degree, or 8 years of selling experience with a minimum of a high school diploma or GED.
At least 3 years of successful outside sales experience in cabinetry or building products serving kitchen-and-bath dealers.
Demonstrated success acquiring new accounts and converting competitive business, with specific examples of accounts opened and sales generated.
Strong cabinet product and dealer-channel knowledge, or established dealer relationships supported by relevant building-products sales experience.
Ability to prospect independently, secure meetings with decision makers, handle objections, and ask for the business.
Proven ability to manage a territory, maintain a sales pipeline, and deliver measurable growth.
Highly self-motivated, competitive, results-oriented, and ambitious to exceed sales expectations.
Persistence and resilience in prospecting, overcoming objections, responding to rejection, and pursuing competitive conversions.
Personal accountability, a sense of urgency, and consistent follow-through on commitments.
Coachability, openness to feedback, and commitment to continuous improvement.
Excellent verbal and written communication skills.
Ability to develop productive partnerships and collaborate effectively with customers and cross-functional teams.
Strong problem-solving, critical-thinking, and decision-making skills.
Ability to work independently, take initiative, adapt quickly, and perform effectively without daily supervision.
Proficient computer skills, including familiarity with CRM systems.
Valid driver’s license and good driving record.

Nice To Haves

Five or more years of successful territory development in cabinetry or closely related building products.
Demonstrated competitive conversions and measurable new-account revenue growth.
Established relationships with independent kitchen-and-bath dealers in the assigned territory.
Experience selling cabinetry across multiple price points and brands.
Working knowledge of cabinet construction, specifications, ordering, kitchen layouts, design, and installation.
Experience with 20/20 Design software and Salesforce.

Responsibilities

Execute short- and long-term territory growth plans to increase sales, expand brand placements, and open qualified kitchen-and-bath dealer accounts.
Pursue independent kitchen-and-bath dealers serving small to midsize custom home builders and upscale remodeling contractors, and convert business from competing cabinet manufacturers.
Build and maintain a qualified prospect pipeline with revenue potential, clear next steps, and timely follow-up commitments documented in the CRM system.
Maintain a disciplined call cycle through consistent prospecting, in-person dealer visits, and timely follow-through to convert opportunities into orders.
Build relationships with dealer owners, purchasing decision makers, sales teams, and designers to strengthen loyalty, expand brand placements, and increase share of wallet.
Train and support dealer personnel on Cabinetworks Group brands and programs, and lead new-dealer onboarding from account approval through initial orders and repeat business.
Resolve field warranty and product issues in partnership with customer service, dealers, and distributors while maintaining focus on territory growth.
Take ownership of territory results, execute growth objectives, deliver on commitments, and take corrective action when performance falls short.