About The Position

The Territory Sales Manager meets and exceeds sales objectives for an assigned territory, driving revenue growth and expanding market presence through dealer engagement, prospecting, and regular end-user calls. The role develops new dealer relationships, expands high-potential accounts, and generates pull-through demand by influencing end users through selling, product demonstrations, and disciplined field execution. The position focuses on growing territory revenue through new dealer acquisition and expansion of underpenetrated accounts. The manager prioritizes accounts and sales activity based on revenue potential, service costs, and likelihood of success; develops and manages a pipeline; and supports dealer growth through product assortment and stocking recommendations, training, demonstrations, and customer events. The role uses CRM systems to track activity and performance and requires travel, including overnight travel averaging 10–15%.

Requirements

  • High school diploma or equivalent required.
  • Prior territory sales experience required; experience in inside sales or other customer-facing roles may be considered.
  • Strong desire to build a career in field sales focused on territory growth and new business acquisition.
  • Ability and willingness to learn new products, sales techniques, and processes and apply them in the field.
  • Self-motivated, competitive, and driven to achieve and exceed goals.
  • Comfort initiating face-to-face conversations with new customers.
  • Strong planning, prioritization, and goal-setting skills, including the ability to manage a territory independently.
  • Ability to influence and persuade customers through communication, demonstrations, and presentations.
  • Comfort demonstrating power tools safely and effectively.
  • Ability to plan and execute customer events, including loading and unloading tools and materials.
  • Ability to safely lift up to 75 lbs.
  • Ability to operate a motor vehicle safely and in accordance with company auto policy.
  • Working knowledge of computers, including Microsoft Office and CRM systems such as Salesforce.
  • Professional appearance and ability to represent the brand with confidence and credibility.
  • Strong active listening skills and ability to identify customer needs and selling opportunities.
  • Clear, confident communication and presentation skills.
  • Outgoing personality, strong interpersonal skills, and ability to build relationships quickly.
  • Ability to stay informed about industry trends and apply insights to prospecting and sales conversations.
  • Strong decision-making and problem-solving skills in a fast-paced field environment.
  • Proficiency in English.
  • Ability to travel overnight an average of 10–15%.

Nice To Haves

  • Bachelor’s degree preferred.
  • Bilingual Spanish.

Responsibilities

  • Prospect, qualify, and open new dealer accounts to expand market coverage and revenue.
  • Achieve or exceed sales targets through new account acquisition and expansion of underpenetrated dealers.
  • Build a pipeline of new dealer opportunities and manage opportunities through close.
  • Target A, B, and C accounts based on present and potential revenue, cost to sell or service, and likelihood of success.
  • Allocate time and call frequency according to account priorities.
  • Drive pull-through demand by engaging dealers and end customers through product demonstrations, trainings, and ride-alongs.
  • Advise dealers on product assortment and stocking levels to support growth and sell-through.
  • Expand dealer adoption of core tools, cordless products, accessories, and consumables.
  • Conduct in-store trainings and demonstrations to onboard new dealers and increase product penetration.
  • Use trade shows, demo days, and local events to generate leads and win business.
  • Maintain accurate and timely CRM updates to manage pipeline, activity, and territory performance.
  • Participate in sales meetings, product training events, and required company activities.
  • Perform other duties as assigned to support territory growth objectives.

Benefits

  • Paid holidays in accordance with statutory and provincial laws.
  • Generous vacation and PTO package.
  • Continuing education reimbursement benefits upon eligibility.
  • Medical, dental, and vision insurance.
  • Short- and long-term disability coverage.
  • Optional life insurance.
  • RRSP with company match up to 6%.
  • Company-arranged paid corporate volunteer day.
  • Competitive wages and benefits.
  • Paid parental leave policy.
  • Leadership training programs and other developmental opportunities.
  • Wellness initiatives.
  • Employee-led resource groups and charitable initiatives.
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