Territory Manager (Panhandle, West Texas)

Halter • Amarillo, TX

6d

About The Position

Halter is hiring a Territory Manager to drive new business growth and customer success in a designated territory. The role executes sales strategies, builds customer relationships, meets growth targets, and represents Halter in the field. It combines prospecting, in-person sales, account expansion, territory ownership, customer onboarding, and ongoing account support. The manager works with Product, Support, Customer Onboarding, and other teams, sharing customer feedback and field insights to help ensure Halter’s technology meets the needs of US farmers.

The work is highly hands-on and involves frequent travel throughout the territory. Activities may include visiting ranches, helping customers gather cattle, attending auctions and agricultural events, demonstrating Halter’s solutions, and meeting with regional agricultural groups and public-agency stakeholders. The role also contributes to improving the broader US sales strategy and customer experience.

The posting contains a location inconsistency: the title specifies Panhandle and West Texas, while the role description says the territory covers the Piney Woods region of East Texas.

Halter describes its mission as helping farmers and graziers operate more productively and sustainably through virtual fencing technology. The company offers an annual self-development budget, health insurance, paid parental leave, wellness leave, unlimited paid annual leave, a 401(k) with employer matching, and an employee stock ownership plan. Annual OTE is $140,000–$165,000, including target sales commissions and base salary.

Requirements

• Results-driven, motivated, adaptable, proactive, and effective in high-stakes environments.
• Strong communication skills with customers and internal teams.
• Experience or knowledge of ranching or cattle operations and their industry-specific challenges.
• A strong record of creating new business opportunities and negotiating value-based sales conversations.
• Experience building long-term customer relationships and expanding them through upselling.
• Experience managing a large territory with a balanced focus on sales and customer success, ideally in agriculture or technology.
• Resourceful problem-solving skills and the ability to collaborate across teams.
• Willingness to travel frequently within the territory.

Nice To Haves

• Familiarity with precision agriculture or virtual fencing technologies.
• Experience in customer-facing roles within agricultural technology.
• Experience selling B2B software-as-a-service solutions.

Responsibilities

• Prospect for new business through outbound lead generation, ranch visits, cattle auctions, agricultural associations, and timely follow-up on inbound leads.
• Conduct hands-on, in-field sales conversations and demonstrations with prospective customers.
• Expand existing customer relationships and identify opportunities to increase the value of Halter’s solutions over time.
• Manage the sales pipeline and meet ambitious sales targets, balancing current opportunities with future pipeline development.
• Maintain close customer relationships after the sale, provide support, and address customer challenges.
• Coordinate a smooth handoff from sales to customer onboarding and deployment, while owning the end-to-end onboarding experience and transition to implementation.
• Own and develop the assigned territory, including building relationships with local, state, and federal agency stakeholders and regional agricultural groups.
• Gather customer feedback and advocate for customer needs within Halter.
• Collaborate with Support and other internal teams to resolve customer issues, escalating problems when needed.
• Attend relevant industry and Halter events, demonstrate solutions, generate leads, and strengthen customer relationships.
• Work with the broader sales team to optimize and evolve the sales process for the US market.
• Travel frequently within the territory to meet with customers and prospects.

Benefits

• Annual USD $750 self-development budget.
• Health insurance described as best-in-class.
• 16 weeks of paid parental leave for primary caregivers and 8 weeks for secondary caregivers, plus other parental benefits.
• Wellness leave.
• Unlimited paid annual leave.
• 401(k) with employer matching: 100% match on the first 3% contributed and 50% match on the next 2%.
• Employee stock ownership plan.
• Annual OTE salary range of $140,000–$165,000, including target sales commissions and base salary.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed