Territory Manager (Panhandle, West Texas)

Halter

7d • $140,000 - $190,000

About The Position

Halter is hiring a Territory Manager to drive new business growth and customer success in a designated US territory. The role executes sales strategies, builds customer relationships, meets growth targets, and serves as Halter’s on-the-ground representative. It calls for a proactive, hands-on approach balancing territory expansion with long-term customer satisfaction. The Territory Manager works with Product, Support, and Customer Onboarding teams, sharing field insights to help ensure Halter’s technology meets the needs of US farmers.

The work combines prospecting, in-field sales, account management, customer onboarding, and territory ownership. The Territory Manager develops leads through outbound activity, responds to inbound leads, demonstrates Halter’s value in ranch settings, expands existing accounts, manages a sales pipeline, and supports customers after the sale. They own the customer experience through onboarding and deployment, gather and relay feedback, coordinate with support teams, attend industry events, and contribute to the US sales strategy.

The posting identifies the role’s territory in two different ways: the title specifies Panhandle and West Texas, while the body says the role covers the Piney Woods region of East Texas. Frequent travel within the territory is required. Activities may include working on horseback or in a side-by-side, helping customers gather cattle, visiting ranches, and attending agricultural events.

Requirements

• Results-driven, motivated, adaptable, proactive, and able to perform in high-stakes environments.
• Strong communication skills with customers and internal teams.
• Experience with ranching or cattle operations and an understanding of the industry’s challenges.
• A strong history of creating new business opportunities and conducting value-based sales conversations.
• Experience building lasting customer relationships and expanding them through upselling.
• Experience managing a large territory with a balanced focus on sales and customer success, ideally in agriculture or technology.
• Resourceful problem-solving skills and the ability to collaborate across teams.
• Willingness to travel frequently within the territory.

Nice To Haves

• Familiarity with precision agriculture or virtual fencing technologies.
• Experience in customer-facing roles within agricultural technology.
• Experience selling B2B software-as-a-service (SaaS) solutions.

Responsibilities

• Generate new business through outbound prospecting, local agricultural and cattle industry contacts, and timely follow-up on inbound leads.
• Conduct in-field sales conversations and demonstrations with prospective customers in ranch settings.
• Identify and pursue opportunities to expand existing customer accounts and increase the value customers receive from Halter.
• Manage the sales pipeline, qualify leads, and work toward ambitious sales targets.
• Maintain customer relationships after the sale, address challenges, and support customer satisfaction.
• Coordinate a smooth handoff from sales to customer onboarding and deployment.
• Own the customer experience during onboarding and deployment, including across handoffs to other teams.
• Manage the territory and build relationships with regional agricultural groups and stakeholders in local, state, and federal agencies.
• Gather customer feedback and advocate for customer needs within Halter.
• Collaborate with Support and other internal teams to resolve customer issues and escalate problems when needed.
• Attend industry and Halter events, participate in demonstrations, generate leads, and deepen customer relationships.
• Work with the broader sales team to optimize and evolve the US sales process.

Benefits

• Annual USD $750 self-development budget.
• Health insurance described as best-in-class.
• 16 weeks of paid parental leave for primary caregivers and 8 weeks for secondary caregivers, plus other parental benefits.
• Wellness leave and unlimited paid annual leave.
• 401(k) with a 100% employer match on the first 3% contributed and a 50% match on the next 2%.
• Remuneration package including salary, benefits, and an employee stock ownership plan.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed