Territory Manager - Tri-Cities-Collingwood

Canopy Growth

1d•Remote

About The Position

The Territory Manager is responsible for managing sales and community engagement activities in the assigned Tri-Cities-Collingwood territory. This remote field sales role is based out of Kitchener-Waterloo, Ontario, and focuses on building customer relationships, selling using factual information, applying data- and category-driven approaches, and engaging and influencing the community. The position reports to the Regional Sales Manager. The Territory Manager manages accounts, grows distribution and profitable market share, builds brand awareness, executes marketing initiatives, and educates industry and retail partners. The role also involves maintaining account records, managing budgets and sales plans, developing leads and local partnerships, and independently organizing territory operations and call schedules.

Requirements

At least 5 years of experience in Sales, Account Management, Category Management, or Trade Marketing.
Proven success meeting or exceeding sales quotas and in-store execution KPIs.
Demonstrated ability to work independently in a remote field sales capacity.
Ability to translate consumer insights into actionable sales strategies.
Tech-savvy and comfortable working with data and CRM systems.
Clean driver's abstract and willingness to travel within the territory.

Nice To Haves

Experience in beverage alcohol or adjacent CPG sectors.
Previous Brand Manager experience.
Experience conducting local media interviews or serving as a brand spokesperson.

Responsibilities

Oversee accounts in the assigned territory and establish the company as a preferred partner for key customers.
Build brand recognition and drive community engagement across the assigned market.
Identify and execute distribution opportunities to grow profitable market share, volume, visibility, and service.
Execute marketing initiatives that build consumer loyalty and accelerate sales growth.
Lead industry and brand education sessions for key partners and retail stakeholders.
Maintain accurate, up-to-date account records and administrative data.
Meet growth and operational targets for volume, market share, merchandising, product placement, distribution, product quality, route-plan compliance, and call frequency.
Build and maintain long-term account relationships aligned with the annual operating plan.
Develop working relationships with store managers and frontline staff at assigned retail locations.
Identify promotional opportunities within relevant regulatory frameworks.
Execute the annual territory plan in collaboration with the Provincial Sales Manager to define district targets and activities.
Allocate and track promotional and consumer budgets to maximize return on investment and comply with financial and merchandising guidelines.
Generate sales leads, event partnerships, and local sponsorship opportunities.
Facilitate community engagement, retailer-led training, and compliant product sampling.
Autonomously manage daily operations, including weekly and monthly call planning.
Travel within the assigned territory as needed.