Technology Marketing Manager

General Dynamics Information Technology•Falls Church, VA

3d•$107,744 - $145,015•Hybrid

About The Position

GDIT is seeking a dynamic, strategic marketing professional to join its growing corporate marketing team. As the Technology Marketing Manager for GDIT, you will play a pivotal role in shaping and advancing GDIT’s marketing efforts in support of the organization’s strategic growth goals. Your primary responsibility will be to develop and deliver impactful marketing campaigns that drive engagement and position GDIT for success in the technology space. In this role, you will oversee the end-to-end development, execution, and measurement of integrated technology marketing programs. Collaboration will be essential as you work closely with a talented creative marketing team, subject matter experts, and stakeholders across the Technology organization. Together, you’ll craft innovative, best-in-class marketing initiatives that amplify the value of GDIT’s technology expertise and solutions. This is an exciting leadership opportunity where you will contribute significantly to the go-to-market strategy of enterprise-level campaigns, shaping both the strategic vision and day-to-day marketing execution. Working in close partnership with Technology leadership and business leads, you will ensure tight alignment between marketing efforts and the organization’s strategic priorities. This position requires Hybrid to Falls Church, Virginia office 3 days per week.

Requirements

Bachelor's degree required
8+ years of combined marketing, corporate communications, brand management, and/or public relations agency experience with a Bachelor's degree (6+ years experience with Master's degree)
Knowledge of US Federal Government IT industry services, systems, and products marketplace and related media.
Experience in cross-channel marketing communications (PR, events, digital and social media)
Strong and highly effective writing and public speaking skills and interpersonal communication skills.
Writing samples available upon request
Hybrid to Falls Church, Virginia with an expectation of working in office three (3) days per week

Nice To Haves

Strategic thinker who can synthesize information from various sources to create an actionable point of view. Ability to translate strategic plans into actionable execution.
Energy and creativity. Energy and enthusiasm are your hallmarks. You are a self-starter and can juggle multiple priorities.
A leader. Ability to influence, lead and coach across functional teams, a champion for new ideas and concepts. Proven ability to build relationships and influence decision making at senior levels.
Business savvy. You understand how to connect marketing action to business outcomes. You understand how to strategically manage and invest budget.
Team Player. Strong team player with a track record of cross-functional collaboration.
Experienced in Business-to-Business/ Business-to-Government Marketing/Technology Marketing, as well as creative problem-solving and negotiation skills.
Expertise. You have experience with alliance partner marketing and executing campaigns in the technology sector.

Responsibilities

Building consultative relationships with subject matter experts, CTO/business development/growth teams, operational leaders, and GDIT’s broader technology ecosystem.
Developing strategies to effectively market GDIT’s technology offerings, including creating engagement plans that align with business opportunities and enterprise goals.
Consulting with external marketing vendors, media partners, and agency teams to deliver compelling marketing campaigns and outreach programs.
Collaborating closely with key stakeholders to shape high-impact marketing activities such as customer-facing workshops, editorial articles, webinars, events, sponsorships, advertising, and more.
Monitoring campaign performance and success metrics, providing timely updates to stakeholders while identifying areas for optimization and improvement.
Proactively identifying opportunities to integrate GDIT’s technology expertise into marketing campaigns across our business verticals to strengthen brand differentiation.
Working effectively within a large, matrixed organization—ensuring alignment and collaboration across multiple teams and levels of leadership.