Technical Marketing, Growth Manager

Rootstock Software

5d•$110,000 - $120,000•Remote

About The Position

Rootstock Software is hiring a technical, hands-on marketer to own paid acquisition and the growth engine behind roughly half of its top-of-funnel pipeline. The role owns substantial Google Ads and AdRoll budgets, makes data-backed spending decisions, and builds growth assets such as web pages, experiments, and automation using Claude Code. It also includes technical SEO, conversion optimization, performance reporting, review-site discoverability, and support for content and campaigns. This is a remote position. The role is suited to a growth or digital marketer with a few years of experience who already owns paid budgets and is technically minded, or an associate-level consultant with experience in marketing strategy and execution who wants to work in-house. Rootstock is looking for strong analytical skills, quick learning, and a hands-on, high-ownership approach. The compensation package includes base salary, an annual bonus, and a long-term incentive plan. The anticipated base salary range is stated as $110,000 to $1,200,000. The company notes that offered base pay depends on market location and individualized job-related and business factors. Candidates must be authorized to work in the United States on a full-time basis; Rootstock cannot sponsor, extend, or transfer work visas for this position.

Requirements

Ideally, 3 to 5 years of experience in growth, digital, paid, or performance marketing at a startup or B2B software company, or in an associate-level consulting role focused on marketing strategy and execution.
Direct ownership of advertising spend and paid budgets in Google Ads, AdRoll, or similar, with accountability for results.
A technical, builder mindset; experience experimenting with Claude Code or similar AI tools and comfort with automation, spreadsheets, SQL, or scripting.
Technical SEO experience, including keyword strategy and conversion optimization.
Strong analytical ability and data-driven spending decisions.
A scrappy, high-ownership approach and comfort managing multiple experiments and working through daily performance numbers.
Ability to take ownership of a business-critical metric and clearly communicate results to leadership.
Authorization to work in the United States on a full-time basis; visa sponsorship, extension, or transfer is not available.

Nice To Haves

Agency, consulting, or freelance experience managing paid budgets across multiple clients.
Founder or first-marketing-hire experience at a startup.
Experience with ERP, supply chain, inventory, or manufacturing software.
Experience with incrementality or A/B testing on paid channels.
Experience with G2 or other product review platforms.
Familiarity with Salesforce or HubSpot.

Responsibilities

Own Google Ads and AdRoll performance against ideal customer profile terms and target accounts; scale spend and make data-backed incremental spending decisions.
Drive technical SEO and conversion optimization by identifying which terms and accounts convert to MQLs, running experiments, and improving top-of-funnel conversion.
Build and iterate on web pages, integrations, and automation in Claude Code to support the growth engine.
Track performance across channels, build reporting to guide spending decisions, and present results to leadership.
Manage Rootstock’s presence on G2 and similar review sites, including its discoverability and recommendations by AI tools.
Contribute to case studies, sales enablement collateral, and persona-based outbound email and LinkedIn sequences as needed.

Benefits

Flexible time off.
12 paid holidays.
10 sick days.
Volunteer time off.
Paid parental leave.
Recurring cell/Internet stipend.
401(k) via Fidelity with 2% annual employer matching.
Comprehensive healthcare with dental and vision coverage.
Life, accident, and disability insurance.
Flexible spending and health savings accounts.
Employee assistance program.
Voluntary benefits, including supplemental life and AD&D, legal plan, pet insurance, critical illness, accident, and hospital indemnity coverage.
Annual bonus and long-term incentive plan.