Sweet Growth Spaces Insights & Analytics Manager

Mondelēz International • East Hanover, NJ

2d • $109,000 - $149,875

About The Position

The Sweet Growth Spaces Insights & Analytics Manager supports the Senior Manager on Making & Baking for Honey Maid and Nilla, and drives the Cakes & Pastries learning agenda across brands including Cakesters and 7 Days. This strategic role applies consumer, market, and consumption data to inform brand and category strategies and provide actionable insights to Marketing, Advertising, and Media teams.

The role develops research plans to address business learning needs, including shopper-based market structures, brand health tracking, product and concept testing, packaging evaluation, digital ad testing, syndicated-data analysis, and exploratory research. It uses quick-turnaround tools where speed is needed and combines primary, secondary, and syndicated data into clear, engaging stories that support foresight, strategy, and action.

For Cakes & Pastries, the role owns reporting, including monthly consumption commentary, and helps democratize category trackers. It supports Cakesters quality tracking and aisle-transition measurement, innovation concept testing, and updates on the BV mini muffins launch. For Honey Maid and Nilla, it owns innovation learning plans, supports recipe and baking brand-pairing insight work, partners on the holistic Making & Baking strategy, and owns or supports business reviews and performance diagnostics. For Nilla, it also leads visual identity and packaging graphics research. The role supports strategic follow-ups with leadership and works closely with cross-functional partners, including senior marketing leaders and category management.

Requirements

• Bachelor's degree required.
• At least 3 years of relevant experience working with insights and consumption data required.
• At least 3 years of experience using Nielsen and/or IRI required.

Nice To Haves

• Master's degree preferred.
• Consumer packaged goods (CPG) industry experience preferred.

Responsibilities

• Collaborate cross-functionally to ensure strategies and plans are based on sound consumer and market understanding.
• Support the Cakes & Pastries learning agenda and help shape category strategy, analyzing the business across platforms and providing perspective on category dynamics.
• Partner with the manager on consumer insights deliverables across brands, including BGS, market structures, quality, and demand spaces.
• Anticipate business and insights needs and develop research plans, including shopper-based market structures, brand health trackers, product and concept testing, packaging evaluation, digital ad testing, syndicated-data mining, and exploratory research.
• Use quick-turnaround tools to provide the consumer voice when speed is needed.
• Integrate primary, secondary, and syndicated data into compelling stories that inform foresight and strategy for Marketing, Advertising, and Media teams.
• Translate data into actionable insights and recommendations through engaging storytelling and communication.
• Own Cakes & Pastries reporting, including monthly consumption commentary, and democratize Cakes & Pastries trackers.
• Track Cakesters quality indicators and work with the category management team to track aisle-transition success.
• Conduct innovation concept testing for potential new Cakesters formats.
• Track and update the organization on the BV mini muffins launch.
• Support the Cakes & Pastries category Senior Director with strategic follow-ups involving leadership.
• Own the Honey Maid Grahams innovation insights learning plan to help develop the brand pipeline.
• Support s’mores insights to bolster the Hershey/Kraft partnership.
• Investigate and support insights on recipe and baking brand-pairing opportunities using consumer data, social listening, and trend data.
• Partner with the Senior Manager to help drive the holistic Making & Baking strategy.
• Own and support business reviews and performance diagnostics for Honey Maid Grahams.
• Own the Nilla innovation insights learning plan to help develop the brand pipeline.
• Lead Nilla visual identity and packaging graphics research.
• Investigate and support insights on recipe and baking brand-pairing opportunities using consumer data, social listening, and trend data.
• Partner with the Senior Manager to help drive the holistic Making & Baking strategy.
• Own and support business reviews and performance diagnostics for Nilla.

Benefits

• Health insurance
• Wellness and family support programs
• Life and disability insurance
• Retirement savings plans
• Paid leave programs
• Education-related programs
• Paid holidays and vacation time
• Highly competitive bonus program, with potential for overachievement based on performance and company results

What This Job Offers

• Job Type: Full-time
• Career Level: Manager