Manager, Analytics Insights

Horizon Media•New York, NY

1d•$105,000 - $120,000•Hybrid

About The Position

Horizon Media is seeking an Analytics Manager to work in its marketing analytics practice, which combines technology, methods, and talent to help clients grow their businesses. The role applies data science and analytics to marketing measurement, helping brands evaluate and improve their marketing programs. The successful candidate will be curious, eager to learn, and able to apply analytics skills in a marketing context. The manager will lead and mentor junior Analytics team members, determine learning objectives and appropriate metrics, oversee measurement setup and data processing, communicate findings through compelling data stories, identify improved ways to support clients through applied data science, and partner with internal teams, external partners, and clients. The position includes supervisory responsibilities for Junior Analysts, Analysts, and Senior Analysts.

Requirements

Analytical mindset and ability to communicate findings to others.
Ability to work independently with strong time management and organizational skills.
Collaborative, team-oriented management style, with strong delegation and organization skills and the ability to manage up and down.
Problem-solving ability, foresight, and capacity to develop creative solutions.
Attention to detail and commitment to follow through.
Flexibility and agility in a fast-paced environment.
Strong team orientation and willingness to contribute hands-on.
Excitement about leading and coaching team members.
Support for and advocacy of Diversity, Equity and Inclusion.

Nice To Haves

Experience working in a client services environment and helping clients succeed.
Experience working across teams in a matrixed organization.
Knowledge of cross-channel media and relevant metrics, particularly performance media metrics such as impressions and GRPs.
Experience creating measurement plans that define what to measure and learn.
Experience working with teams and systems to establish proper measurement.
Experience cleaning and transforming data.
Experience applying statistical methods in a marketing environment, such as logistic regression.
Ability to distinguish signal from noise.
Experience creating dashboards and communicating compelling data stories to different audiences.
Experience leading and mentoring several junior team members.
Commitment to continuous learning and suggesting better ways to serve clients.
Familiarity with ad servers and verification tools such as DoubleClick and DoubleVerify.
Familiarity with demand-side platforms such as The Trade Desk.
Familiarity with site and app analytics tools such as Google Analytics and Kochava.
Familiarity with social listening tools such as Netbase.
Familiarity with data management platforms such as Neustar.
Familiarity with research vendors such as Kantar and YouGov.
Familiarity with Microsoft Office Suite, including Word, Excel, and PowerPoint.
Familiarity with data visualization tools such as Tableau.
Familiarity with self-service analytics platforms such as Knime and Alteryx.
Familiarity with scripting languages and relevant packages, such as R and tidyr.
Familiarity with integrated development environments such as RStudio.
Ability to use SQL to query relational databases.
Passionately arguing against the use of pie charts.

Responsibilities

Lead and mentor junior Analytics team members.
Outline what the team wants to learn and select appropriate metrics.
Oversee proper measurement setup and data processing.
Tell compelling stories with data.
Seek better ways to help clients through applied data science.
Partner with internal teams, external partners, and clients.
Lead and mentor Junior Analysts, Analysts, and Senior Analysts on the Analytics team.