Manager, Business Insights & Analytics

Bay FC•San Francisco, CA

10h

About The Position

Bay FC is seeking a strategic, analytically driven Manager of Business Insights & Analytics to serve as a thought partner to senior leadership and functional department heads. The role owns the club's fan analytics narrative, translating complex data into clear business recommendations that influence commercial strategy. As a senior individual contributor and emerging leader within the insights and analytics function, this position shapes how the organization uses data to make decisions. It reports directly to the Director, Business Insights & Analytics.

Requirements

5 to 7 years of experience in analytics, business insights, or consumer insights roles.
Strong experience translating data into business impact, particularly in revenue-generating functions.
Proficiency in SQL and at least one programming language such as Python or R.
Experience with data visualization tools such as Tableau.
Strong communication skills and the ability to influence senior stakeholders.
Experience building audience segmentation, consumer profiles, or personas for marketing activation.

Nice To Haves

Background in sports, media, entertainment, or marketing analytics.
Bachelor's degree in a related field.
Familiarity with platforms such as Salesforce, KORE, Tixr, Iterable, Shopify, Google Analytics, or similar CRM, email, and digital marketing tools.
Hands-on experience with fan or customer data, including marketing mix modeling, attribution, or media measurement.
Exposure to brand health tracking, survey design, and market research methodologies.
Comfort leveraging AI tools to automate workflows, enhance analysis, and improve business processes across analytics and operational use cases.

Responsibilities

Build and maintain a connected insights system that turns business, market, and fan signals into actionable choices.
Analyze commercial performance across channels and product lines to identify revenue patterns, demand drivers, and opportunities for marketing influence.
Conduct market and geographic analyses to size growth opportunities, assess penetration, and guide resource allocation across priority audiences and regions.
Own brand health measurement to evaluate awareness, sentiment, and market positioning, informing brand strategy and creative direction.
Promote a test-and-learn culture by designing measurement frameworks and interpreting A/B tests.
Maintain unified fan profiles, define consumer segments and personas, and identify growth opportunities for personalized marketing and commercial strategies.
Analyze the fan lifecycle from first exposure through long-term fandom to identify retention drivers, friction points, and opportunities to increase lifetime value.
Segment and deliver audiences for campaign targeting, promotional offers, and cross-departmental outreach.
Serve as an embedded analytics partner to senior stakeholders across Marketing, Ticketing, and Merchandise, proactively identifying opportunities and surfacing insights that influence organizational strategy.
Design and execute end-to-end analytical projects, including problem framing, data collection and unification, modeling, insight synthesis, and stakeholder communication.
Translate ambiguous business questions into structured analyses and executive-ready recommendations.
Lead recurring business reviews, presenting data-backed narratives to department heads and C-suite.