Performance Insights & Business Analytics Lead
About The Position
The Performance Insights & Business Analytics Lead turns market, retail, and business-performance data into decisions that accelerate Windows Consumer growth. The role explains what is happening, why it is happening, and which actions are likely to have the greatest impact on share, conversion, returns, and consumer preference. Working across Category, Growth & Compete Planning, Finance, regional teams, and the field, this individual contributor builds a trusted view of performance by Collection, price band, retailer, and door. Success means identifying the most important interventions and measuring whether they work. The position sits within Performance & Operations (P&O), which provides a source of truth for performance, runs the business rhythm for targets, reviews, and decisions, and translates insights into actions and investment reallocations to improve share, quality, and brand trust across OEMs, silicon, and retailers.
Requirements
- Bachelor's degree in Business Administration, Marketing, Finance, Engineering, or a related field and 4+ years of experience in business consulting, sales, sales operations, IT, account management, business development, marketing, IT field sales, or a related field, or equivalent experience.
- 3+ years of experience in near-term strategy (1–2 years out), management consulting, or finance.
Nice To Haves
- Bachelor's degree in Business, Finance, Economics, Computer Science, or a related field and 6+ years of marketing, strategy, sales, program management, project management, business planning, consulting, finance, economics, and/or partner organization experience, or equivalent experience.
- 6+ years of experience in business analytics, market or competitive intelligence, category insights, performance management, or commercial strategy within consumer technology, retail, or channel businesses.
- Experience analyzing business and market performance using retail sell-through, point-of-sale, third-party market data, and execution signals to develop forecasts, assess effectiveness, and translate insights into actionable recommendations.
- Knowledge of consumer PCs, consumer electronics, or OEM and retail partner ecosystems, including competitive dynamics across Windows, Apple, and Google.
- Experience defining dashboard requirements, establishing common performance metrics, and enabling reporting-platform adoption across field organizations.
- Proficiency with Power BI, Excel, and analytical datasets using SQL or equivalent tools, and ability to communicate concise executive narratives and influence decisions across functions and regions.
Responsibilities
- Diagnose share wins and losses by Collection, price band, retailer, and door; connect performance to assortment, availability, placement, promotions, reviews, returns, and competitor actions; distinguish structural issues from short-term fluctuations; and recommend focused interventions.
- Develop forecasts, cause-and-effect hypotheses, and attribution models to assess promotions, placement, hero-device focus, and Tier quality improvements. Establish baselines, evaluate incrementality, and recommend investment, portfolio, and execution priorities.
- Maintain a current competitor and retailer signal deck with clear action triggers. Identify emerging shifts in pricing, assortment, promotional intensity, positioning, and consumer sentiment; partner with Growth & Compete Planning on counter-moves and evaluate their effectiveness.
- Deliver weekly and monthly executive readouts explaining performance, surfacing risks and opportunities, and recommending reallocations and pivots. Clarify decisions and trade-offs, and track whether actions achieve intended outcomes.
- Own the business architecture and functional specifications for Windows Consumer performance dashboards, including KPI definitions, data requirements, reporting views, and drill-downs.
- Partner with BI and data teams on dashboard delivery and quality, and promote adoption with the field through practical enablement, feedback loops, and advocacy for a consistent, trusted view of performance.
- Embody Microsoft's culture and values.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
