DTC Analytics & Insights Manager

Glanbia•Downers Grove, IL

1d•$115,000 - $140,000

About The Position

The Manager, DTC Analytics & Insights is a strategic partner to Glanbia Performance Nutrition’s direct-to-consumer business, using data and insights to shape priorities and accelerate growth. The role goes beyond reporting to investigate performance drivers, identify opportunities and emerging risks across the consumer journey, and turn complex data into recommendations that improve conversion, retention and the consumer experience. The manager helps build a test-and-learn culture and influences decisions across DTC and cross-functional teams. The role owns performance measurement and reporting across websites, CRM, subscriptions and other digital consumer touchpoints; analyzes consumer journeys and customer behavior; and develops executive-ready reporting and recommendations. It also partners with Technology, Data, Brand, CRM, Finance and other stakeholders to connect and analyze data, set measurement plans, support data governance, and guide optimization priorities. Glanbia Performance Nutrition offers career development on a global stage, continuous learning through an on-demand learning platform, staff discounts, a generous family leave policy, health and dental coverage, a 401(k), and competitive compensation. The stated salary range is $115,000–$140,000 plus an annual bonus; the targeted salary is the midpoint of the range.

Requirements

A four-year BA/BS degree in Analytics, Marketing, Business, Economics or a related field, or equivalent relevant experience.
At least 5 years of experience in digital analytics, ecommerce analytics, marketing analytics, customer insights or a related field.
Expert knowledge of Google Analytics (GA4).
Strong working knowledge of Shopify and Shopify Analytics.
Strong experience with data visualization and reporting tools such as Tableau, Power BI or Looker Studio.
Proficiency with SQL and experience querying large datasets.
Experience with BigQuery, Databricks or similar cloud data platforms.
Working knowledge of e-commerce platforms, preferably Shopify.
Working knowledge of CRM/lifecycle marketing platforms and associated performance measurement.
Strong technical and analytical capabilities, business acumen, curiosity and leadership.
Ability to proactively investigate what is happening and why, recommend next steps, and influence priorities across DTC and cross-functional teams.

Nice To Haves

Experience with behavioral analytics tools such as FullStory.

Responsibilities

Own DTC performance measurement and reporting across websites, CRM, subscriptions and other digital consumer touchpoints.
Monitor revenue, traffic, conversion, average order value, customer acquisition, retention, repeat purchase and engagement metrics.
Identify performance drivers and proactively surface opportunities, risks and recommended actions.
Develop executive-ready scorecards and narratives communicating performance, business impact and next steps.
Conduct ad hoc analysis to answer business questions and support strategic decisions.
Analyze end-to-end consumer journeys to identify friction points and opportunities to improve engagement and conversion.
Use quantitative and behavioral data to inform website, content, merchandising and user experience recommendations.
Own the DTC test-and-learn measurement framework, including test design, success criteria, performance analysis and recommendations.
Partner with DTC and cross-functional teams to prioritize an optimization and testing roadmap based on expected business impact.
Capture and share learnings across brands to encourage adoption of successful strategies and practices.
Measure CRM and lifecycle performance across campaigns, automated journeys, segmentation and personalization.
Analyze customer behavior to improve retention, repeat purchase, subscription performance and customer lifetime value.
Connect CRM engagement with website and commerce behavior to provide a holistic view of campaign and customer performance.
Partner with Technology and Data teams to access, connect and analyze data across customer and enterprise environments and other platforms.
Establish measurement plans and success criteria for initiatives, launches and digital experiences.
Serve as the DTC analytics subject matter expert and strategic partner to DTC, Brand, CRM, Technology, Finance and other stakeholders.
Independently query and manipulate data to answer complex business questions and reduce reliance on technical teams for routine analysis.
Translate complex analyses into clear, actionable recommendations for working teams and senior leadership.
Support consumer privacy and data governance requirements in partnership with Legal, Technology and Data teams.