Interim Manager, Growth & Insights

Bobbie

About The Position

The Manager, Growth & Insights turns consumer, category, and market intelligence into growth opportunities across Bobbie’s Infant Formula and New Ventures portfolio. The role connects consumer insights, innovation, commercialization, and go-to-market strategy to shape what the company builds, how it launches, and how it scales. The manager partners with Innovation, Marketing, Sales, Product Development, Finance, and external research partners to identify unmet consumer needs, validate innovation, size opportunities, develop commercialization strategies, and measure launch success. This is a full-time, 40-hour-per-week temporary employee position for a six-month term, covering a team member’s planned leave. The anticipated start date is mid-November, and the end date may be adjusted based on business needs.

Responsibilities

Drive consumer learning plans across infant formula and innovation platforms, from early discovery through post-launch optimization.
Support qualitative and quantitative research, including concept testing, product testing, pricing, messaging, and usage studies.
Monitor consumer, category, retailer, and competitive trends to identify growth opportunities and emerging whitespace.
Build business cases, opportunity sizing, and market assessments to support innovation prioritization and commercialization decisions.
Translate insights into recommendations that shape product strategy, positioning, pricing, and go-to-market plans.
Partner with Innovation, Marketing, Sales, and Product Development to develop commercialization strategies for new ventures.
Support pricing architecture, pack strategy, assortment recommendations, and retailer launch strategies.
Develop retailer-specific insights, selling stories, and commercialization materials.
Establish launch success criteria and support go-to-market execution across cross-functional teams.
Maintain and execute the New Ventures measurement framework across consumer, commercial, and brand performance.
Maintain and enhance KPIs and dashboards tracking brand health, commercialization, retail performance, and innovation success.
Analyze syndicated data from Circana, NIQ, and SPINS, along with retailer performance, DTC metrics, and competitive trends.
Partner with Marketing to evaluate campaign effectiveness and optimize messaging and brand performance.
Measure launch performance, identify growth opportunities, and recommend course corrections.
Deliver recurring business reviews and executive reporting with actionable recommendations.
Serve as the insights lead across Innovation, Marketing, Sales, Product Development, and Finance.
Serve as the day-to-day point of contact for external research agencies and syndicated data partners.
Influence strategic decisions through data-driven storytelling and executive presentations.
Document progress, key decisions, and open items to support a seamless transition at the end of the assignment.
Champion a consumer-first mindset across the New Ventures organization.