Manager, Analytics Insights
About The Position
Horizon Media is seeking an Analytics Manager to support its marketing analytics practice. The role applies data science and marketing measurement to help major brands evaluate and improve their marketing programs. The manager will lead and mentor analytics team members, define learning objectives and metrics, oversee measurement setup and data processing, and communicate findings through compelling data stories. The position works collaboratively with internal teams, external partners, and clients in a fast-paced environment, while continuously exploring better ways to serve clients through applied data science.
Requirements
- Analytical mindset and ability to communicate findings to others.
- Independent work style with strong time-management and organizational skills.
- Collaborative, team-oriented management approach, including strong delegation and the ability to manage up and down.
- Problem-solving ability, foresight, and capacity to develop creative solutions.
- Attention to detail and commitment to follow through.
- Flexibility and ability to succeed in a fast-paced environment.
- Strong team-player attitude and willingness to contribute hands-on.
- Interest in leading and coaching team members.
- Support for Diversity, Equity and Inclusion.
- Experience working in a client-services environment and helping clients succeed.
- Experience working across teams in a matrixed organization.
- Knowledge of cross-channel media and relevant metrics, particularly performance media metrics such as impressions and GRPs.
- Experience creating measurement plans and working with teams and systems to set up measurement.
- Experience cleaning and transforming data and applying statistical methods in a marketing environment, such as logistic regression.
- Ability to distinguish signal from noise.
- Experience creating dashboards and communicating data stories to different audiences.
- Experience leading and mentoring several junior team members.
- Experience with ad servers and verification tools, such as DoubleClick and DoubleVerify; demand-side platforms such as The Trade Desk; site and app analytics such as Google Analytics and Kochava; social-listening tools such as Netbase; data-management platforms such as Neustar; research vendors such as Kantar and YouGov; Microsoft Office; data-visualization tools such as Tableau; self-serve analytics platforms such as Knime and Alteryx; scripting languages and packages such as R and tidyr; integrated development environments such as RStudio; and SQL for querying relational databases.
Nice To Haves
- Passionately argue against the use of pie charts.
Responsibilities
- Lead and mentor junior Analytics team members.
- Outline what the team wants to learn and select appropriate metrics.
- Oversee proper measurement setup and data processing.
- Tell compelling stories with data.
- Find better ways to help clients through applied data science.
- Partner with internal teams, external partners, and clients.
- Lead and mentor Junior Analysts, Analysts, and Senior Analysts on the Analytics team.
Benefits
- Discretionary bonus.
- Health insurance coverage.
- Life and disability insurance.
- Retirement savings plans.
- Company-paid holidays.
- Unlimited paid time off (PTO).
- Mental health and wellness resources.
- Pet insurance.
- Childcare resources.
- Identity theft insurance.
- Fertility assistance programs.
- Fitness reimbursement.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
