Manager, Insights & Analytics

Mark Anthony Group•Chicago, IL

About The Position

The Manager, Analytics & Insights leads Commercial Analytics & Intelligence within the commercial organization. This role sets the commercial analytics agenda, leads cross-functional analytics priorities, and delivers strategic insights to inform executive and commercial decision-making. The position is accountable for category and brand performance analysis, forecasting, executive leadership reporting, third-party data partnerships, commercial analytics tools, and the integrity of external data flowing into internal reporting environments. The manager partners with Marketing, Finance, Sales, Category Leadership, IT, and external data providers to turn business questions into high-quality analysis, clear recommendations, and scalable analytics capabilities. The role also leads and develops analytical talent, establishes priorities and delivery standards, and helps evolve the function from report delivery to proactive commercial intelligence.

Requirements

  • Bachelor's degree in Business, Analytics, Finance, Economics, Statistics, Mathematics, Marketing, or a related field.
  • 7+ years of experience in commercial analytics, category insights, market intelligence, business intelligence, or a related analytical role; consumer packaged goods or beverage alcohol experience is preferred.
  • Experience leading analysts, developing talent, and managing priorities across multiple stakeholders.
  • Advanced knowledge of syndicated point-of-sale and household panel data, with hands-on experience using Circana, NIQ, Numerator, or comparable platforms.
  • Experience integrating syndicated, consumer, competitive, and internal sales or depletion data into strategic business recommendations.
  • Strong understanding of category, brand, channel, retailer, distribution, velocity, innovation, and market share performance.
  • Experience managing third-party data providers and commercial analytics tools.
  • Advanced proficiency in Microsoft Excel and PowerPoint, with strong Power BI or comparable data visualization experience.
  • Excellent executive communication, presentation, influencing, and data storytelling skills.
  • Ability to convert complex analysis into a clear point of view, strategic recommendation, and practical next step.
  • Ability to manage competing priorities, lead cross-functional work, and deliver accurately in a fast-paced environment.

Nice To Haves

  • Advanced degree.
  • Experience in consumer packaged goods or beverage alcohol.

Responsibilities

  • Set the commercial analytics agenda and prioritize work based on key business questions and growth opportunities.
  • Advise senior leaders by translating market, consumer, competitive, and sales data into implications and recommendations.
  • Lead cross-functional analytics initiatives for Marketing, Finance, Sales, Category Leadership, and executive stakeholders.
  • Develop a proactive analytics approach that anticipates business needs and continually improves the quality, consistency, speed, and business impact of insights, reporting, and tools.
  • Lead executive and leadership reporting, including performance narratives, recurring business updates, and ad hoc decision support.
  • Oversee category and brand trend analysis and forecasting for executive leadership.
  • Integrate data sources to assess market performance, competitive activity, innovation, distribution, velocity, and growth opportunities.
  • Lead weekly and quad-week market and brand performance analysis.
  • Support strategic analyses such as innovation benchmarks, SKU rationalization, customer segmentation, M&A analysis, and long-range distribution outlooks.
  • Communicate insights through concise presentations that connect findings to business action.
  • Lead third-party data and vendor relationships, including Circana, IWSR, NIQ, and other commercial data providers.
  • Manage commercial data and analytics capabilities across point-of-sale, household panel, BVD, PTA, assortment, and related tools.
  • Promote effective use and adoption of existing data investments by matching datasets and tools to business questions.
  • Establish consistent analytical methods, definitions, and standards across commercial reporting and insights.
  • Build organizational expertise in relevant commercial datasets and tools, including Circana POS, panel data, IWSR, NIQ, VIP depletions, Salesforce, Trax, BVD, and PTA.
  • Act as the business-to-IT translator and analytics consultant for external commercial data and analytical capabilities.
  • Ensure external data integrity and pipeline quality, and prioritize and resolve related issues.
  • Define business requirements for data pipelines, reporting solutions, analytics tools, and enhancements.
  • Lead, coach, and develop one Sr. Analyst, Sales Analytics, including setting priorities, expectations, and development plans.
  • Develop team capability in methodology, data interpretation, forecasting, storytelling, and executive communication.
  • Foster curiosity, accountability, collaboration, continuous improvement, and high data quality.
  • Provide hands-on guidance and quality review for critical analyses and leadership deliverables.
  • Coordinate priorities and resources across the broader Analytics & Insights team and Circana onsite support.

Benefits

  • Competitive annual salary of $115,000–$130,000 in Chicago, IL.
  • Bonus plan designed to recognize company performance and individual contributions.
  • Comprehensive health and welfare benefits.
  • Company matching 401(k) contributions.
  • Paid time off, including annual leave, paid sick time, and holidays.
  • Opportunities for training, development, and career growth.
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