SVP, Franchise & Title Strategy

Crunchyroll, LLC•Los Angeles, CA

8h•$300,000 - $375,000•Hybrid

About The Position

Crunchyroll is seeking an SVP, Franchise & Title Strategy to turn acquired anime titles into enduring global franchises that deepen fandom over time. Reporting to the Chief Operating Officer, this leader works with titles after they enter Crunchyroll’s portfolio; the role does not acquire or license content. The SVP partners closely with the Chief Content Officer and brings together Strategy, Marketing, commercial businesses, and Regional teams to establish portfolio priorities, investment levels, and coordinated activation across markets and fan touchpoints. The role leads global franchise strategy and the Title Marketing Strategy function, develops multi-year franchise plans informed by fan insights, market opportunities, and performance, and identifies ways to expand titles across Crunchyroll’s businesses. It also establishes B2B marketing that demonstrates Crunchyroll’s value to studios, licensors, and rights holders, while building and leading a global team and fostering collaboration, accountability, high standards, and continuous improvement.

Requirements

15+ years of progressive leadership experience in entertainment, media, streaming, games, consumer products, franchise management, or another IP-driven business.
Proven success building and growing entertainment franchises over multiple years, with a strong understanding of extending IP beyond individual releases.
Strong strategic and commercial judgment, including experience identifying portfolio opportunities, setting investment priorities, and developing long-term franchise growth plans.
Experience growing franchises across streaming, theatrical, games, commerce, consumer products, publishing, events, and other fan experiences.
Deep experience partnering with creators, studios, publishers, licensors, and rights holders.
Strong international experience and ability to balance global franchise ambitions, partner priorities, and local market needs.
Proven ability to lead and influence cross-functional teams and align Content, Marketing, Product, Commercial, and Regional leaders around shared goals.
Native to business-level proficiency in Japanese and English.
Bachelor’s degree or equivalent practical experience required; demonstrated results and industry expertise are valued more heavily than academic background.

Nice To Haves

Direct anime and Japanese entertainment experience is highly desirable.
Experience partnering with Japanese studios, licensors, creators, publishers, or rights holders.

Responsibilities

Lead Crunchyroll’s global franchise strategy and define how priority titles can become enduring franchises.
Set franchise priorities, investment levels, and multi-year plans based on fan insights, market opportunities, and performance.
Identify opportunities to extend franchises across Crunchyroll’s businesses and deepen fan engagement throughout the fan lifecycle.
Lead the Title Marketing Strategy function and set strategic direction and priorities for major releases.
Partner with Regional GMs and Marketing teams to adapt global title strategies into locally relevant campaigns.
Develop plans to build audiences, engagement, and fandom before, during, and beyond launch.
Establish B2B marketing strategy that reinforces Crunchyroll’s value to studios, licensors, and rights holders.
Develop partner narratives, insights, and case studies demonstrating Crunchyroll’s ability to grow audiences and franchises globally.
Strengthen partner relationships through strategic marketing initiatives and key industry moments.
Align Content, Marketing, Regional teams, and commercial businesses around shared franchise priorities and goals.
Establish integrated planning across title marketing, localization, regional activation, commercial businesses, and franchise development.
Build and lead a high-performing global team, with clear decision-making, portfolio governance, and accountability.
Foster a culture of collaboration, high standards, and continuous improvement focused on fans, creators, and business outcomes.

Benefits

Salary plus annual performance bonus earning potential.
Flexible time off policies.
Medical, dental, vision, short-term disability, long-term disability, and life insurance.
Health Savings Account (HSA) program.
Health care and dependent care Flexible Spending Accounts (FSA).
401(k) plan with employer match.
Employer-paid commuter benefit.
Support program for new parents.
Pet insurance.
Some offices are pet friendly.