Studio Manager

Orangetheory•Cary, NC

23h

About The Position

The Studio Manager leads all aspects of studio performance, including member acquisition and retention, sales execution, team development, and operational excellence. The role oversees day-to-day studio operations while driving revenue growth, profitability, and a consistent, high-quality member experience. The Studio Manager recruits, hires, onboards, coaches, and supervises team members; sets performance expectations; monitors business metrics; and provides ongoing coaching to support sales goals, operational standards, and company initiatives. In partnership with the Head Coach, the manager aligns sales, operations, and fitness execution to create a cohesive, high-performing studio environment. The position reports to the Regional Sales and Operations Manager and is accountable for overall studio success, team performance, and member satisfaction. The Studio Manager leads and develops Sales Associates, oversees staffing and scheduling, builds internal talent and succession plans, and supports company training. They manage sales performance, profitability, payroll, labor, controllable expenses, reporting, community marketing, promotions, and initiatives to grow membership and ancillary revenue. They champion member satisfaction and retention, resolve member concerns, monitor feedback, and maintain service, merchandising, and facility standards. They also oversee inventory, equipment, supplies, maintenance, vendor coordination, compliance, and operational improvements. The position is full-time, with regular business hours Monday through Friday and flexibility required for evenings, weekends, and extended hours as needed. During month-end closeout, the manager works either Saturday or Sunday on the last weekend of the month, as directed by their supervisor. The role operates primarily in studio environments and includes regular computer and office-equipment use, frequent movement and walking within and outside studios, and interaction in active, sometimes loud or fast-paced fitness settings. Travel is not anticipated unless needed for training or other company needs.

Requirements

High school diploma or equivalent required.
At least 1 year of experience in retail, fitness, hospitality, or direct sales management environments.
Prior single-unit management experience required.
Demonstrated ability to lead teams, drive sales performance, manage operations, and deliver a strong member experience in a fast-paced environment.
Passion for health, fitness, and member engagement.
Strong leadership, communication, collaboration, relationship-building, problem-solving, and customer-service capabilities.
Ability to manage sensitive information confidentially and maintain professional boundaries.
Ability to work under pressure and handle unexpected challenges calmly and professionally.
Ability to occasionally lift up to 30 pounds and bend or stand as necessary.
Ability to work evenings, weekends, and extended hours as needed, including either Saturday or Sunday on the last weekend of the month for month-end closeout.
Ability to meet the role’s vision requirements, including close and distance vision, peripheral vision, depth perception, and adjusting focus.
Regularly talk and hear; the role also requires frequent walking within and outside studio environments.

Nice To Haves

Bachelor’s degree in Business, Management, or a related field.
Experience in boutique fitness, a health club, a gym, or Orangetheory Fitness.

Responsibilities

Lead, coach, and develop studio team members to deliver brand standards in member experience, sales, operations, and overall performance.
Foster an inclusive, accountable culture that supports teamwork, engagement, and continuous development.
Coach Sales Associates, provide feedback and performance conversations, and create development plans.
Plan staffing, oversee scheduling, and deploy talent to maintain appropriate studio coverage.
Recruit, interview, hire, and onboard team members; develop internal talent and succession plans.
Support company training and partner with the Head Coach and Regional Sales and Operations Manager on performance and growth action plans.
Promote communication and alignment between fitness and sales teams.
Oversee daily studio sales, operations, staffing utilization, and business needs.
Drive profitability through membership growth, class utilization and bookings, ancillary revenue, and disciplined expense and labor management.
Generate sales leads through community outreach, grassroots marketing, referrals, partnerships, and other initiatives.
Monitor, analyze, and report key business metrics and results daily, weekly, and monthly.
Lead the team in achieving sales goals through sales strategies, lead management, and local market initiatives.
Execute promotional campaigns, corporate initiatives, and community marketing efforts.
Identify opportunities and implement plans to improve revenue, efficiency, retention, and studio performance.
Manage payroll, labor, controllable expenses, and financial performance against company expectations and budget goals.
Champion member experience, satisfaction, engagement, and retention in accordance with Orangetheory brand standards.
Address and resolve member questions, concerns, and escalations promptly and professionally.
Conduct studio audits and observations, assess service and operational standards, and provide real-time coaching.
Monitor member feedback, reviews, and satisfaction metrics, and implement corrective actions and improvements.
Maintain a welcoming, inclusive, community-focused environment and consistent studio presentation, merchandising, and facility standards.
Collaborate with the Head Coach and studio team on member engagement, retention, and community-building efforts.
Oversee daily operations and ensure compliance with company policies, procedures, safety standards, brand expectations, and applicable workplace regulations.
Track studio equipment, supplies, shipments, janitorial materials, and retail merchandise, including apparel, heart rate monitors, accessories, and other studio devices.
Resolve operational issues involving employee relations, human resources matters, inventory, supply chain, and facility maintenance.
Use meetings, reporting tools, and digital communication platforms to communicate priorities and maintain operational alignment.
Maintain studio cleanliness, organization, upkeep, and fitness equipment functionality; coordinate maintenance, vendors, and facility repairs.
Support new studio initiatives, process improvements, and company programs.
Directly supervise Sales Associates, including hiring, coaching, scheduling, performance management, and team development.