Student Recruitment and Outreach Specialist

Great Plains Technology Center•Lawton, OK

4d•Onsite

About The Position

The Student Recruitment and Outreach Specialist develops, coordinates, implements, and evaluates strategies to increase student recruitment, enrollment, retention, and program completion at Great Plains Technology Center (GPTC). The position promotes GPTC’s educational and training opportunities through targeted outreach, marketing initiatives, community engagement, and relationship development. It establishes and maintains relationships with partner schools, businesses, community organizations, and other recruitment stakeholders; coordinates recruitment and retention activities; and connects prospective students and community members with GPTC programs and resources. The specialist works collaboratively with GPTC staff to advance institutional recruitment, enrollment, and student-success goals. The position typically works in an office but also works in community and other settings. A standard work week is typically required, with possible evening and weekend hours for school functions, travel, emergency situations, Board meetings, and public events. Travel within the GPTC district is required; occasional travel within and outside the district may be required for professional development and other GPTC activities. The position is based at the Lawton campus, reports to the Director of Marketing and Communications, and is classified as non-exempt and not safety sensitive. The position is a 12-month appointment with a salary of $20.00 per hour. The listed start date is December 7, 2026.

Requirements

High school diploma or equivalency.
Two years of experience in marketing, student recruitment, public relations, community outreach, or a related field is preferred; an equivalent combination of education, training, and relevant work experience may be considered.
Experience coordinating events, developing community relationships, conducting presentations, promoting programs, or conducting educational outreach is desirable.
Ability to communicate clearly and concisely, listen actively, respond to stakeholder inquiries and feedback, and build relationships with staff, students, partner schools, community members, and others.
Ability to organize resources, timelines, activities, and deliverables; establish priorities; track progress; maintain documentation and records; and follow through on responsibilities.
Ability to use recruitment, enrollment, retention, and participation data to evaluate effectiveness, identify trends, and recommend improvements.
Ability to work collaboratively and professionally, with dependability, punctuality, confidentiality, and a service-oriented approach.
Ability to travel within the GPTC district; occasional travel within and outside the district may be required.
Ability to work evening and/or weekend hours as needed for school functions, travel, emergency situations, Board meetings, and public events.
Physical ability to remain stationary, move or position objects, move about an office, building, or campus, communicate with stakeholders, and perform extensive work at a computer display terminal.

Nice To Haves

Two years of experience in marketing, student recruitment, public relations, community outreach, or a related field.
Experience coordinating events, developing community relationships, conducting presentations, promoting programs, or educational outreach.

Responsibilities

Develop, implement, and evaluate student recruitment strategies and outreach initiatives to increase awareness, interest, and enrollment in GPTC educational and training opportunities throughout the district.
Establish, develop, and maintain relationships with partner school counselors, educational institutions, businesses, and other stakeholders; serve as a liaison among sending schools, collegiate partners, GPTC, and students to support recruitment, enrollment, and retention.
Develop and facilitate informational sessions, presentations, promotional activities, and recruitment initiatives at partner schools, civic organizations, and community events; identify opportunities to expand outreach and awareness.
Coordinate and participate in recruitment, enrollment, engagement, and retention activities, including Tech Showcase, campus tours, Discovery Zone, Tech Know Zone, Summer Camps, Signing Day, and other GPTC-sponsored programs and events.
Collaborate with the Marketing & Communications Director on community outreach and engagement initiatives; develop community relationships and facilitate connections between prospective students and GPTC programs and resources.
Represent GPTC at community events, career fairs, civic gatherings, and other public functions; promote programs, engage prospective students and community members, cultivate relationships, and communicate potential partnership and recruitment opportunities to the Marketing & Communications Director and appropriate GPTC leadership.
Maintain familiarity with courses of study and curricula for full-time and short-term programs; collaborate with the Marketing & Communications Department, counselors, and instructional departments to provide accurate and timely program information.
Monitor and analyze recruitment, enrollment, retention, and completion trends, including data by school and grade level, to identify opportunities for improvement and develop targeted initiatives.
Track recruitment sources, prospective student contacts, event participation, and enrollment outcomes to evaluate recruitment strategies.
Maintain accurate paper and electronic records and follow GPTC policies.