Outreach and Recruitment Specialist

Association of Charter School Education Services•Albuquerque, NM

11h

About The Position

The Outreach and Recruitment Specialist supports the Public Academy for Performing Arts (PAPA) in implementing strategic recruitment, enrollment, family engagement, and student retention initiatives associated with school expansion. The position develops and coordinates outreach activities to increase awareness of PAPA’s academic and performing arts programs, strengthen relationships with prospective families and community partners, and support student transitions into and throughout the school. The role leads recruitment initiatives, manages prospective family engagement activities, supports enrollment processes, and implements strategies to strengthen student belonging and retention, particularly as PAPA expands enrollment in the upper grades. The Specialist works collaboratively with school administration, staff, students, families, and community partners to advance PAPA’s mission of combining rigorous college-preparatory academics with excellence in the performing arts. This is a temporary, project-based position supporting the planning and implementation of PAPA’s enrollment expansion initiative. The approved employment period is November 2026 through October 2027, subject to the project period and available funding. Any continuation beyond that period requires separate administrative approval and an ongoing funding source. Pay is listed by candidate experience level: entry-level/developing candidates, $22–$24 per hour; experienced coordinators, $25–$30 per hour; and senior-level project leads, $30–$35 per hour.

Requirements

Strong organizational, communication, interpersonal, and project coordination skills.
Ability to engage effectively with students, families, school personnel, and community partners.
Experience coordinating events, outreach activities, recruitment, enrollment, marketing, family engagement, or related initiatives.
Ability to manage multiple priorities, maintain accurate records, and meet project deadlines.
Proficiency with common digital communication, document management, and data-tracking tools.

Nice To Haves

Experience in a K–12 school, charter school, nonprofit, or community-based organization.
Experience with student recruitment, enrollment management, family engagement, or student retention initiatives.
Experience with digital marketing, website content management, social media communications, or promotional material development.
Experience working with multilingual families and culturally responsive outreach practices.
Knowledge of performing arts education or college-preparatory school programs.

Responsibilities

Plan and coordinate school showcases, recruitment events, middle school outreach visits, and community engagement activities.
Establish and maintain relationships with feeder schools, community organizations, and other prospective student referral sources.
Coordinate student shadow days, campus tours, and opportunities for prospective students to experience PAPA’s academic and performing arts programs.
Develop and distribute recruitment materials communicating PAPA’s mission, programs, enrollment opportunities, and school culture.
Support multilingual recruitment materials and outreach strategies to improve prospective families’ access to information.
Coordinate student ambassador activities involving current students in recruitment and representing the PAPA community.
Coordinate recruitment-related enrollment activities, including prospective family inquiries, application outreach, enrollment communications, and follow-up.
Support enrollment and registration in accordance with school policies and established lottery procedures.
Maintain organized records of prospective students, recruitment contacts, enrollment progress, and outreach participation.
Monitor recruitment and enrollment data to identify trends, evaluate outreach effectiveness, and inform recruitment strategies.
Collaborate with administration to support enrollment targets and planned enrollment expansion.
Serve as a contact for prospective and newly enrolled families, providing information about school programs, expectations, and enrollment procedures.
Coordinate incoming-student transition activities, including orientation, family information sessions, and student welcome initiatives.
Support activities that connect students and families with PAPA’s academic, performing arts, and extracurricular programs.
Facilitate communications and engagement opportunities that strengthen family confidence, participation, and connection to the school community.
Support initiatives designed to strengthen student belonging, participation, and continued enrollment.
Coordinate engagement opportunities involving performing arts programs, student ambassadors, clubs, leadership activities, and school events.
Collaborate with school personnel to identify ways to improve student and family engagement and support transitions between grade levels.
Assist in developing and implementing retention strategies that support enrollment stability and upper-grade expansion.
Support website modernization and improvements to online enrollment information, recruitment resources, and program descriptions.
Coordinate digital marketing campaigns and recruitment communications through school-approved platforms.
Develop and update recruitment content, promotional materials, event announcements, and family information resources.
Help ensure recruitment messaging reflects PAPA’s mission, academic expectations, performing arts opportunities, and school identity.
Develop recruitment activity schedules, outreach plans, and implementation timelines aligned with enrollment expansion goals.
Track participation, prospective student inquiries, applications, enrollment outcomes, and engagement activities.
Prepare periodic reports on recruitment efforts, progress toward enrollment targets, and recommendations for improvement.
Coordinate with administration to align project activities, expenditures, and deliverables with approved expansion plans and funding requirements.