Student Marketeer - Lamar University

Red Bull•Beaumont, TX

About The Position

As a Red Bull Student Marketeer, you are part of a brand and product ambassador program. Reporting to the local Field Marketing Specialist (FMS), you learn Red Bull’s target group and help build the brand image and product understanding on campus and in the region. The role reaches new consumers, engages university students, supports sales, and increases brand visibility through consumer interactions, product trials, and work at Red Bull events. It offers flexible part-time hours in a creative and inclusive working atmosphere. The Student Marketeer represents the brand, plans and executes campus activities, builds relationships with campus and community contacts, identifies local collegiate content creators, and encourages product trials and participation in Red Bull events and activations. The role also supports sales and distribution, ensures brand visibility and store standards, shares local insights, and accurately plans and reports activities.

Requirements

Must be at least 18 years of age.
Must have a valid US driver’s license.
Must be enrolled at a university or college.
Must be fluent in English.
Able to work flexible part-time hours, including some evenings and weekends, for a minimum of 15 hours per week.
Immersed in student life and understand the collegiate landscape and local city, including behind-the-scenes activities and hot spots.
Connected with a diverse range of influential groups and individuals on campus.
Affinity for project management, working behind the scenes, and winning sales.
Team player willing to represent Red Bull in branded outfits and onboard the Red Bull Mini.
May be required to lift and/or move items weighing 25 pounds or more as needed.

Nice To Haves

Additional languages are an advantage.

Responsibilities

Represent Red Bull’s brand personality and company values in interactions with consumers and customers.
Build and execute a tailored campus plan that engages students and brings the brand to life at the university.
Establish and maintain relationships with key people on and around campus.
Identify local collegiate content creators and work with the Field Marketing Specialist to connect them with Red Bull.
Promote product trial and awareness through sampling, answering consumer questions and concerns.
Work at Red Bull events, collegiate activations, and supported events to create a memorable brand experience.
Build awareness and encourage participation in Red Bull collegiate events and activations.
Increase brand engagement through authentic content on social media handles.
Build relationships with local sales account managers and help ensure Red Bull is available and visible in outlets, on campus, and in the region.
Collaborate with sales to open new Red Bull distribution points on and beyond campus.
Use relevant Red Bull assets to maintain brand awareness in sales accounts.
Ensure defined store standards are executed.
Deliver detailed, high-quality execution across role activities.
Share ideas and collaborate with the team through regular in-person and online interaction.
Plan and report activities accurately and promptly using the dedicated online platform.
Contribute local insights, trends, and opportunities to business development.