Strategic Marketing Manager

Corning•City of Corning, NY

10d•$97,314 - $133,808•Onsite

About The Position

Corning Environmental Technologies (CET) is a global leader in emissions control solutions, developing advanced products that help protect air quality around the world. The Strategic Marketing Manager sits at the center of CET's market strategy — translating competitive intelligence, market data, and business analysis into clear recommendations that shape product direction, commercialization strategy, and long-term growth. This is a high-visibility role with meaningful influence across the division's leadership and business processes.

Requirements

Bachelor's degree in a scientific, engineering, or business discipline with emphasis on quantitative analysis and modeling
4+ years of experience in market intelligence, strategy, analytics, marketing operations, supply chain or business development and/or equivalent experience
Strong analytical and quantitative skills with the ability to synthesize large, complex data sets into clear, actionable insights
Demonstrated exposure to markets and value chains through to the end customer
Experience working in a matrixed, global organization across functions, time zones, and cultures

Nice To Haves

MBA or master's degree in data analytics
Experience in automotive supply chain and/or industrial or advanced manufacturing
Project management experience

Responsibilities

Lead the division's long-term strategic planning process and coordinate annual strategy reviews, including enterprise risk assessment and performance measurement
Drive core monthly operating rhythms — including Sales and Operations Planning (S&OP) and Monthly Business Reviews (MBR) — and develop the division's key performance metrics and progress tracking
Conduct market, competitive, and technology assessments across key segments and geographies to identify growth opportunities and inform strategic decisions
Partner with Product Line Management, Sales, and Product Engineering to define go-to-market strategies, value propositions, and commercialization plans for new and existing products
Evaluate portfolio adjacencies and new product feasibility; provide leadership with market-informed recommendations on product development, pricing, and investment decisions
Lead end-to-end strategic projects from scoping through executive-level recommendations — covering market entry, technology viability, competitor positioning, and adjacency and acquisition assessments
Builds collaborative partnerships across product, sales, and engineering functions to drive shared outcomes
Manages multiple concurrent strategic workstreams with competing priorities in ambiguous, fast-moving environments
Presents complex analyses and strategic recommendations clearly to senior leadership and cross-functional stakeholders