Marketing Manager, Strategic Accounts
About The Position
The Marketing Manager, Strategic Accounts partners with a strategic account executive and account team members to accelerate business across enterprise products for assigned clients. The role serves as the marketing expert on account coverage teams, building a deep understanding of each client, developing approaches to influence and source revenue, and gaining buy-in from sellers by presenting marketing ideas in business-relevant terms. The position manages a portfolio of large-scale strategic wealth clients, including clients with marketing agreements that enable outreach to their end advisors. It develops customized, omnichannel marketing plans and messaging for executives, buyers, and users, coordinating with field marketing, demand generation, customer marketing, and enterprise product marketing. The role also gathers and shares market needs with product marketing colleagues and tracks sourced and influenced opportunities to evaluate progress and adjust campaigns. Morningstar describes its work environment as hybrid. In most locations, employees work in the office four days each week. The stated total cash compensation range is $76,550.00–$112,266.66, inclusive of annual base salary and target incentive.
Responsibilities
- Manage a portfolio of strategic wealth clients and clients with marketing agreements.
- Develop omnichannel marketing activations that show how Morningstar products and workflows can address client needs.
- Build account coverage sheets that identify enterprise account team members and their responsibilities.
- Create a marketing plan for each client using the standardized template.
- Allocate attention according to deal size and potential barriers.
- Present and gain support for marketing ideas from sales teams, building consensus and moving initiatives forward.
- Build trusted relationships with sellers by preparing thoroughly and studying each client.
- Develop client-specific messaging strategies based on product marketing messaging, roadmaps, and foundational content.
- Create customized content suited to executives, buyers, and users.
- Select effective marketing formats and execute them in support of account business goals.
- Collaborate with demand generation, business development, sellers, and sales operations to track and demonstrate progress against goals.
- Track sourced and influenced opportunities and make data-informed adjustments to programming to maximize return on investment.
- Collect and translate market needs and regularly share them with enterprise product marketing colleagues.
- Coordinate with field marketing, demand generation, and customer marketing to develop and deploy campaigns.
Benefits
- 100% 401(k) match up to 6% of salary
- Stock ownership potential
- Company-provided life insurance equal to 1x salary plus commission
- Medical, dental, and vision benefits, with potential premium discounts and company-provided HSA contributions for specific plans and coverages
- Medical wellness incentives
- Company-provided long- and short-term disability insurance
- Trust-based time off
- Six-week paid sabbatical program
- Six-week paid family caregiving leave
- Paid parental leave of 8–24 weeks
- Adoption assistance
- Leadership coaching and formal mentorship opportunities
- Annual $1,000 flex stipend for personal education and well-being expenses
- Tuition reimbursement
- Charitable matching gifts program
- Dollars for Doers volunteer program
- Paid volunteering days
- Employee resource and affinity groups
- Other benefits to enhance flexibility
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
