Strategic Communications & Events Coordinator - Full Time

Jefferson Health Plans•Philadelphia, PA

14d

About The Position

The Strategic Communications & Events Coordinator at Thomas Jefferson University implements, monitors, and reports on enrollment marketing strategies, events, and communication plans for undergraduate and graduate enrollment portfolios covering approximately 200 academic programs across Jefferson campus locations. The Coordinator uses traditional and experimental strategies to promote the Jefferson brand and increase enrollment of qualified students, working under team leadership and leveraging technology systems to support goals. The role develops and assesses communications across print, electronic, text messaging, digital, and social media platforms; monitors email campaigns using A/B testing and analytical data; and designs and manages on-campus and virtual events. It also builds and maintains communications in Slate by Technolutions, develops performance queries and reports, and creates and manages marketing assets in collaboration with strategy partners and University Marketing colleagues. The position collaborates with Enrollment Management clients, administrative partners, and external vendors, while helping ensure enrollment marketing efforts promote and protect the Jefferson brand.

Requirements

Bachelor’s degree in Communications, Business, Marketing, User Experience, or Higher Education Leadership/Administration.
At least 0 years of professional experience is required.
At least 0 years of management or leadership experience is required.
Experience using the Microsoft Office Suite, including Word, Excel, Outlook, and Teams.
Ability to collaborate with internal clients, administrative partners, external vendors, and University Marketing colleagues.

Nice To Haves

HTML coding and development knowledge is strongly preferred.
Experience in an undergraduate and/or graduate admissions office is strongly preferred.
Experience using Slate by Technolutions is preferred.

Responsibilities

Implement and assess complex communication plans designed to encourage funnel conversion across diverse application pools and multiple communication platforms.
Monitor email campaign results using A/B testing and analytical data, and make changes to improve performance.
Design and manage an assigned portfolio of on-campus and virtual events, providing guests with a positive and memorable experience.
Build communications in Slate by Technolutions, including creating and editing content and updating HTML in email templates, translation tables, and content blocks.
Regularly use Slate tools and features, including Deliver, Content Blocks, Translation Tables, Rules, Populations, Slate Print, Events, Scheduler, Ping, Portals, and Forms.
Develop queries and reports to monitor campaign and event performance, and stay current on Slate enhancements and new features.
Develop and manage assets with key strategy partners for University academic program demand generation across website, print, email, digital, and video channels.
Ensure Jefferson Enrollment Management efforts promote and protect the Jefferson brand.
Collaborate with internal Enrollment Management clients, administrative partners, external vendors, and University Marketing colleagues.
Interact with co-workers, visitors, and other staff consistent with Jefferson’s values.

Benefits

Medical insurance, including prescription coverage
Supplemental insurance
Dental insurance
Vision insurance
Life and AD&D insurance
Short- and long-term disability
Flexible spending accounts
Retirement plans
Tuition assistance
Voluntary benefits with access to group insurance rates and discounts
Tuition discounts at Thomas Jefferson University after one year of full-time service or two years of part-time service
Medical insurance, including prescription coverage, is available to all colleagues, including those who work less than part-time