Strategic Account Manager

Nexstar Media Group, Inc.•Henderson, KY

About The Position

The Strategic Account Manager is the digital marketing services sales lead and digital advertising expert. Combining consultative selling, digital marketing expertise, and data-driven insights, this individual drives business development, client acquisition, revenue growth, and advertiser retention. Working collaboratively with Account Executives and other station departments, the Strategic Account Manager leads digital sales opportunities from prospecting and client discovery through solution development, sales presentations, campaign performance evaluation, renewal, and account expansion.

Responsibilities

  • Drive business development, client acquisition, and revenue growth.
  • Support advertiser retention.
  • Lead digital sales opportunities from prospecting and client discovery through solution development and sales presentations.
  • Evaluate campaign performance and manage renewal and account expansion opportunities.
  • Collaborate with Account Executives and other station departments.
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