Gestionnaire de comptes stratégiques – commerce électronique / Strategic Account Manager - E commerce

Groupe Touchette•Montreal, QC

About The Position

The Strategic Account Manager (SAM) – E-commerce is responsible for aligning Groupe Touchette’s business strategies with the B2C online retailers (pure players). This role focuses on managing the End-to-End (E2E) retail business, including product strategy, demand forecasting, supply planning, distribution optimization, and price positioning to ensure sustainable growth, competitive market presence and increase market share. The ideal candidate has strong e-commerce experience, solid knowledge of the tire industry, and is fully bilingual.

Requirements

5+ years of experience in strategic account management, supply chain, or merchandising (preferably in tire, automotive, or e-commerce industries)
Strong understanding of demand forecasting, supply planning, and e-commerce logistics
Experience with pricing strategy, competitive analysis, and promotions
Proven ability to analyze sales data, market trends, and inventory metrics
Strong communication and stakeholder management skills
Proficiency with ERP/CRM systems and analytics tools (e.g., SAP, Power BI)
Bilingualism required: proficiency in English and French is necessary due to the nature of interactions with partners across Canada.

Nice To Haves

Solid knowledge of the tire industry

Responsibilities

Manage all key e-retail customer communications
Manage Associate Dealer Programs, including performance management & timely reporting
Manage program & promotions (E2E) and compliance to the DSA
Manage all aftersales customer support, including RGA, warranties and customer experience (CX) issue resolution
Provide complete monthly, quarterly & annual customer reporting
Collaborate with merchandising and supply teams to define the optimal product mix for e-retail customers across regions
Provide customers with accurate and complete information on product specifications, launches, pricing changes, and lifecycle transitions
Implement differentiated strategies (e.g., brand/model prioritization) to ensure competitiveness versus brick-and-mortar channels
Monitor sales performance (daily, weekly, monthly, quarterly) to adapt account strategies
Analyze e-retail data, consumer demand, and competitor offerings to refine assortment recommendations
Partner with e-retailers and demand planners to build accurate forecasts based on historical data, growth trends, and seasonality
Support inventory planning to prevent stockouts or overstock situations and maintain optimal supply-demand balance
Proactively manage supply chain disruptions by influencing allocation strategies based on real-time data
Align with merchandising teams to prioritize key SKUs for e-commerce
Ensure seamless order fulfillment in collaboration with B2B operations
Optimize drop-shipping, warehousing, and last-mile delivery strategies for B2C efficiency
Track logistics KPIs (delivery times, accuracy, customer satisfaction) and identify improvement opportunities
Develop pricing strategies aligned with Groupe Touchette’s positioning while remaining competitive online
Conduct market analysis on competitor pricing, promotions, and discounting
Support promotional planning aligned with inventory and product strategies
Ensure compliance with manufacturer MAP pricing policies
Collaborate with sales, merchandising, supply chain, distribution, and marketing teams
Lead Quarterly Business Reviews (QBRs) with key e-retail partners
Act as a strategic advisor, delivering data-driven insights to optimize performance
Support digital marketing alignment (SEO/SEM) to enhance differentiation
Serve as the main liaison between Groupe Touchette and e-retail partners
Oversee online-to-offline (O2O) fulfillment models ensuring seamless customer experience
Collaborate with IT and operations to integrate e-commerce platforms, inventory systems, and 3PL partners
Monitor KPIs such as order-to-cash cycle, order accuracy, and service levels
Identify and resolve operational or technical bottlenecks
Optimize service networks and pickup locations based on demand