About The Position

The Store Manager is responsible for the store’s holistic omni customer experience, visual and commercial standards, sales and profitability, and overall store operations. The role leads the full store team, fosters an inclusive culture of collaboration and entrepreneurial spirit, and identifies the store’s strengths, opportunities, and competitive landscape. The Store Manager analyzes sales and budgets and develops plans to optimize results. The position oversees customer service and selling, fashion and product knowledge, team recruitment and development, scheduling, communications, store routines, security and legal compliance, visual presentation, stock, garment care, and in-store omni and technology services. The role also collaborates with the Area team and store leadership team and supports daily opening and closing routines.

Requirements

  • Relevant experience working in a leadership position.
  • Retail management and retail operations experience.
  • Experience collaborating closely with a team.
  • Strong leadership and responsibility for others.
  • Confidence in coaching and developing teams.
  • Ambition and effective communication skills.
  • Analytical problem-solving ability, including working with numbers and managing statistics.

Responsibilities

  • Lead the total omni customer experience and ensure visual and commercial curation follows store-format standards, global guidelines, and regional strategies.
  • Represent the H&M brand positively in customer interactions and ensure teams provide personal service, guide customers through fashion stories, and actively sell products.
  • Analyze and follow up on sales and budget goals, creating plans to optimize results and profits.
  • Ensure teams promote the Hello Member Customer Loyalty App and in-store sustainability initiatives.
  • Schedule to budgeted hours in line with sales budgets and commercial activities.
  • Oversee fitting-room and checkout routines, including transactions, returns, and exchanges.
  • Identify commercial opportunities, maintain competitor awareness, and manage store maintenance cost-effectively.
  • Ensure administrative routines for people and store operations are handled correctly.
  • Stay current with fashion trends, brands, products, competitors, and relevant influencers; ensure the team shares product and fashion knowledge with customers.
  • Understand the local store area, customers, competition, and fashion trends.
  • Manage talent and performance, including recruiting, onboarding, upskilling, developing, evaluating, and succession planning for the team.
  • Collaborate with the Area team and store leadership team, ensuring excellent communication and professionalism.
  • Plan and schedule teams and communicate regularly with colleagues through meetings and other updates.
  • Ensure store procedures, routines, security, and legal requirements are followed.
  • Participate in relevant onboarding, training, and development processes.
  • Maintain a clean and tidy sales floor and back of house, high visual and commercial presentation, and good garment care.
  • Ensure appropriate stock levels and provide allocation input to relevant area or sales-market colleagues.
  • Support daily store opening and closing routines and processes.
  • Ensure the garment cycle, delivery, presentation, fitting-room routines, omni services, and in-store technology tools follow standards and best practices.
  • Maintain price signs according to global, local, and regional guidelines and requirements.
  • Maintain back-of-house information, health and safety, and tidiness for colleagues.

Benefits

  • Staff discount card for H&M Group brands.
  • H&M Incentive Program (HIP).
  • Medical, pharmacy, vision, and dental coverage.
  • Employee Assistance Program.
  • Vacation, wellness, holiday, and parental pay.
  • 401(k).
  • Commuter benefits.
  • Health and dependent care FSA.
  • Additional voluntary benefits.
  • Access to Colleague Resource Groups and networking opportunities.
  • Development opportunities and access to a global talent community.
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