Store Manager

La-Z-Boy•Brunswick, GA

10d

About The Position

The Store Manager leads and coaches a high-performance sales team to create exceptional customer experiences, build customer loyalty, and meet or exceed company sales goals. The role promotes La-Z-Boy’s Comfort Compass selling process and team-selling culture while upholding company policies, customer-service standards, and sales philosophies. Responsibilities include recruiting, training, managing, and developing team members; monitoring store performance; maintaining product and process expertise; and overseeing customer follow-up, merchandising, administration, and store standards. The Store Manager is expected to pursue monthly store sales goals, partner with the Director of Design on in-home design goals, and achieve protection goals. The position supervises 5–8 direct reports, works 40 hours per week, and requires availability for evenings, weekends, and holidays as needed in a retail environment. The role involves frequent computer and desk work, sitting or standing for extended periods, moving around the workplace, and infrequently bending, squatting, or kneeling.

Requirements

High school diploma or equivalent.
At least 1 year of relevant work experience.
At least 1 year of management or leadership experience.
Approachable and friendly manner with internal and external customers.
Strategic thinking, problem-solving, and analytical skills.
Strong interpersonal, customer-service, and people-management skills.
Sales and design experience.
Ability to promote enthusiasm within a sales team.
Strong closing techniques and abilities.
Functional knowledge of La-Z-Boy products.
Professional excellence, sound independent judgment, initiative, and high ethical standards.
Ability to deliver excellent internal and external customer service.
Availability to work evenings, weekends, and holidays as required.
Ability to meet the qualifications of the company’s Driver Management Program if travel or driving is required for the role.

Nice To Haves

At least 1 year of experience in the retail industry is preferred.

Responsibilities

Track daily and weekly store goals and performance, communicate progress to the team, and work toward meeting or exceeding daily and monthly goals.
Participate in team selling, assist customers, demonstrate the Comfort Compass process, and coach sales interactions using the specified feedback methods.
Coach and hold the sales team accountable to company standards; review daily goal analysis, conduct monthly coaching sessions with Sales Consultants, and meet monthly with Sales Leads and Design Leads to identify performance gaps and coaching opportunities.
Ensure accurate daily traffic counts and CRM records; report continuing performance gaps and questionable areas to the District Sales Manager and/or President of Sales, and recommend progressive discipline when necessary.
Partner with the Director of Design to maintain or exceed in-home design goals and work toward protection goals.
Complete required training, including sales, Comfort Compass, product knowledge, LMS, LZB, and MEGA training.
Maintain the appearance and cleanliness of the store, stockroom, and break room; coordinate showroom upkeep and ensure merchandise, price tags, promotional materials, swatches, and selling aids are properly maintained.
Lead or arrange weekly sales training, provide daily training when opportunities arise, and confirm salespeople complete and understand weekly training.
Maintain customer relationships by using Comfort Guides, following up with non-purchasing customers within two days, contacting customers after delivery, recording follow-up in the CRM, and sending handwritten thank-you cards to non-buyers within two days.
Maintain expertise in upholstery, TLA and case-good categories, fabric and leather, product options, furniture terminology, selling processes, in-home design steps, price lists, and product catalogs.
Follow and enforce company policies and procedures; attend training and meetings; complete sales paperwork and customer-service matters accurately and promptly; and respond to customer questions about sales, returns, warranties, and service.
Manage sales documentation, deposits, pickup and delivery scheduling, customer account notes, inventory and point-of-sale inquiries, weekly IST verification, cash and asset security, and nightly store balancing.
Interview candidates to support full store staffing, follow safety and security rules, and report building-security concerns to the President of Operations.
Assist with sales, merchandising, marketing, and training communications, sales rallies, and quarterly MEGA Training as needed.
Arrive at least 10 minutes before work, clock in and out as required, and schedule paperwork during slower hours.