Staff Sales Operations Analyst

Cadence Design Systems • Burlington, MA

3d

About The Position

At Cadence, the Staff Sales Operations Analyst will support sales operations and pipeline generation through CRM reporting, automation, data management, and campaign performance analysis. The role works with sales teams to understand their needs and incorporate them into processes, while ensuring customer data and reporting support business requirements.

Requirements

• Undergraduate degree in business or a related field.
• At least 5 years of sales analyst and sales operations experience in a global B2B technology company.
• Strong knowledge of the sales technology landscape and solutions.
• Excellent understanding of sales automation strategy and experience with CRM tools such as Salesforce, HubSpot, Microsoft Dynamics, and LeanData, with the ability to use these technologies to fuel pipeline generation.
• Experience managing customer data, audience segmentation, and targeting.
• Understanding of entire-funnel performance and growth levers for each funnel stage.
• Experience working with sales teams to understand their needs and integrate those needs into processes.
• Experience tracking ROI, analyzing trends, and providing metrics.
• Excellent PC skills, including Microsoft Word, MS Office, Excel, and PowerPoint.

Responsibilities

• Build reports and dashboards in Salesforce and HubSpot.
• Manage the lead routing and CRM automation tool, LeanData.
• Manage additional sales automation efforts and processes using CRM sequences and workflows.
• Implement automated processes and templates to support pipeline generation programs and business initiatives.
• Ensure data structure, integrity, segmentation, and collection processes are aligned with reporting and business needs.
• Define and build database workflow triggers; create rules; build segmentation and suppression lists; and test and experiment.
• Support Salesforce initiatives, including lead lifecycle, lead status, lead nurturing, segmentation, and data cleansing.
• Understand and evaluate pipeline generation metrics and distribute campaign performance information to internal stakeholders.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior