Staff Product Manager - Customer Authentication
About The Position
As Staff Product Manager, Customer Authentication, you will define the strategy for secure, simple customer authentication across GM’s web experiences and native mobile application, working closely with the vehicle team to support in-vehicle experiences. You will lead GM’s transition to progressive, passwordless authentication, including passkeys (FIDO2/WebAuthn), biometrics, mobile-app-to-vehicle handoff, mobile number as identity, persistent authentication, and adaptive or risk-based authentication. You will partner with engineering, IAM/cybersecurity, UX/design, program management, legal, and privacy teams across web, mobile, and vehicle organizations to deliver cohesive authentication experiences. The goal is one unified GM identity, recognized securely across customer interactions on web, mobile, vehicle, and dealer channels. The role sits at the intersection of security, customer experience, and connected vehicle technology, and has high visibility within GM’s Account & Identity strategy and Software & Services product portfolio, including direct exposure to senior and executive leadership. You will be accountable for measurable outcomes and expected to influence across teams through data, logic, and customer and business understanding.
Requirements
- 7+ years of product management experience in digital products, connected services, software platforms, or complex customer experiences.
- At least 3 years of experience in automotive, in-vehicle interfaces, human-machine interaction, identity, authentication, privacy, cybersecurity, or related products.
- Demonstrated experience translating customer research, privacy requirements, security considerations, and technical constraints into product strategy and detailed product plans.
- Experience leading teams across product, engineering, user experience, human factors, testing, legal, privacy, security, safety, and program management.
- Experience managing roadmaps, priorities, dependencies, and launch execution.
- Strong understanding of customer identity, account relationships, authentication, authorization, personalization, consent, and data privacy concepts.
- Excellent written and verbal communication skills, including the ability to explain complex technical and policy topics to executives, designers, engineers, legal partners, and customers.
- Demonstrated ability to influence, resolve conflict, build consensus, and drive outcomes in a complex organization.
- Data-driven decision-making skills, including the ability to define and use success measures, product usage data, research, and customer insights.
Responsibilities
- Define and own the vision and roadmap for customer authentication across web, native mobile apps, and vehicles, aligned with GM’s Account & Identity strategy and unified passwordless ecosystem.
- Lead implementation of progressive authentication methods, including passkeys (FIDO2/WebAuthn), biometrics, mobile-app-to-vehicle handoff, phone number sign-in, persistent or silent re-authentication, and adaptive or risk-based authentication.
- Analyze market trends, competitive benchmarks, and emerging authentication standards to position GM’s authentication experience as a market leader.
- Identify and achieve product OKRs, including improving sign-in success, reducing MFA friction and password-related support costs, and growing adoption of low-friction authentication methods.
- Translate the authentication roadmap into prioritized delivery plans, milestones, dependencies, and stakeholder progress updates, including updates for executive leadership.
- Partner with Account Creation, Identity Strategy, Product Sharing, Vehicle Product Management, OnStar, Loyalty, eCommerce, engineering, design, Legal, and Privacy to support the full customer journey.
- Ensure authentication meets applicable security, privacy, regulatory, and internal policy requirements.
- Partner with Cybersecurity and Privacy teams on threat modeling and security design reviews, incorporating phishing resistance, credential-stuffing protection, and account-takeover prevention.
- Champion privacy-by-design, minimizing PII in authentication flows, respecting customer consent, and giving customers control over registered authentication methods.
- Define and govern authentication KPIs and SLOs, including sign-in success rate and duration, passkey adoption, MFA enrollment, fallback usage, and authentication errors.
- Communicate authentication strategy, roadmap, progress, and trade-offs through data-driven written narratives and presentations to engineers, designers, and senior and executive stakeholders.
- Educate stakeholders as the authentication subject-matter expert on modern authentication technologies, industry standards, and GM’s unified passwordless identity strategy.
- Align authentication decisions with platform and downstream dependencies, including the CDI platform, vehicle engineering, GM Customer Identity Fabric (GMCIF), and Microsoft Entra External ID.
Benefits
- Medical, dental, and vision coverage
- Health Savings Account
- Flexible Spending Accounts
- Retirement savings plan
- Sickness and accident benefits
- Life insurance
- Paid vacation and holidays
- Tuition assistance programs
- Employee assistance program
- GM vehicle discounts
- Company vehicle evaluation program, subject to motor vehicle report review and program conditions
- Incentive pay program with payouts based on company performance, job level, and individual performance
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
