Staff Product Manager - Customer Authentication

GM • Warren, MI

11d • Hybrid

About The Position

The Staff Product Manager, Customer Authentication will define the strategy for secure, simple customer authentication across General Motors’ web experiences and native mobile application, working with vehicle teams to support in-vehicle experiences. The role leads GM’s transition to progressive, passwordless authentication—including passkeys, biometrics, mobile-app-to-vehicle handoff, phone number as identity, persistent authentication, and adaptive or risk-based authentication—and supports a unified GM identity across web, mobile, vehicle, and dealer interactions.

This high-visibility, cross-functional position sits at the intersection of security, customer experience, and connected vehicle technology, within GM’s Account & Identity strategy and Software & Services portfolio. The product manager owns authentication strategy and measurable outcomes, influences teams through data and customer and business understanding, and communicates plans and trade-offs to senior and executive leadership.

Requirements

• At least 7 years of product management experience in digital products, connected services, software platforms, or complex customer experiences.
• At least 3 years of experience in automotive, in-vehicle interfaces, human-machine interaction, identity, authentication, privacy, cybersecurity, or related products.
• Experience translating customer research, privacy requirements, security considerations, and technical constraints into product strategy and detailed product plans.
• Experience leading teams across product, engineering, user experience, human factors, testing, legal, privacy, security, safety, and program management.
• Experience managing roadmaps, priorities, dependencies, and launch execution.
• Strong understanding of customer identity, account relationships, authentication, authorization, personalization, consent, and data privacy concepts.
• Excellent written and verbal communication skills, including ability to explain complex technical and policy topics to executives, designers, engineers, legal partners, and customers.
• Demonstrated ability to influence, resolve conflict, build consensus, and drive outcomes in a complex organization.
• Data-driven decision-making skills, including defining and using success measures, product usage data, research, and customer insights.

Responsibilities

• Define and own the customer authentication product vision and roadmap across web, native mobile apps, and vehicles, aligned with GM’s Account & Identity strategy.
• Lead implementation of progressive authentication methods, including passkeys (FIDO2/WebAuthn), biometrics, mobile-app-to-vehicle authentication handoff, phone number as identity, persistent or silent re-authentication, and adaptive or risk-based authentication.
• Analyze market trends, competitive benchmarks, and emerging authentication standards to position GM’s authentication experience as a market leader.
• Identify and achieve product OKRs, including improving sign-in success, reducing MFA friction and password-related support costs, and increasing adoption of low-friction authentication methods.
• Translate the authentication roadmap into prioritized delivery plans, milestones, dependencies, and stakeholder progress updates, including for executive leadership.
• Partner with Account Creation, Identity Strategy, Product Sharing, Vehicle Product Management, OnStar, Loyalty, eCommerce, engineering, design, Legal, and Privacy to support the customer journey.
• Ensure authentication complies with applicable security, privacy, regulatory, and internal requirements.
• Partner with Cybersecurity and Privacy teams on threat modeling and security design reviews, including phishing resistance, credential-stuffing protection, and account-takeover prevention.
• Champion privacy-by-design, minimize personally identifiable information in authentication flows, respect customer consent, and preserve customer control over registered authentication methods.
• Define and govern authentication KPIs and SLOs, including sign-in success rate and duration, passkey adoption, MFA enrollment, fallback usage, and authentication errors.
• Communicate authentication vision, roadmap, progress, and trade-offs through data-driven written narratives and roadmap presentations.
• Educate stakeholders on authentication technologies, industry standards, and GM’s passwordless identity strategy.
• Align authentication decisions with platform and downstream dependencies, including the CDI platform, vehicle engineering, GMCIF, and third-party identity providers.

Benefits

• Medical, dental, and vision benefits
• Health Savings Account
• Flexible Spending Accounts
• Retirement savings plan
• Sickness and accident benefits
• Life insurance
• Paid vacation and holidays
• Tuition assistance programs
• Employee assistance program
• GM vehicle discounts
• Incentive pay program with payouts based on company performance, job level, and individual performance
• Eligibility to participate in a company vehicle evaluation program, subject to successful motor vehicle report review and program requirements

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed