Staff Product Manager, Ads Measurement

Snap Inc.•Los Angeles, CA
•$195,000 - $343,000•Onsite

About The Position

Snap Inc. is hiring a Staff Product Manager to lead measurement product management within its Ads Platform Product team. The role defines the long-term vision, strategy, and roadmap for Snap’s Advanced Ads Measurement suite, forming a view on changes in privacy, signals, and industry standards and translating it into strategic bets and investment priorities. The Measurement PM Lead aligns teams across Engineering, Data Science, Marketing Science, Sales, Partnerships, and Product Marketing, and builds relationships with external measurement partners, agencies, and industry bodies. The role identifies opportunities and challenges through customer engagement and industry research, and leads the development, execution, growth, and adoption of products that help advertisers understand the value of advertising on Snap. Snap follows a “default together” approach, expecting team members to work in an office 4 or more days per week. Compensation varies by U.S. pay zone, and the position is eligible for equity in the form of RSUs.

Requirements

  • Bachelor’s degree or equivalent years of experience.
  • At least 8 years of experience building and shipping products at a consumer or advertising technology company.
  • Strong strategic thinking and ability to form a differentiated perspective on the future of ads measurement and rally stakeholders around it.
  • Knowledge of causal inference and experimental design and their role in a broader measurement strategy.
  • Knowledge of the measurement ecosystem, including MTA, MMM, and geo-based methods, and how advertisers consider these approaches alongside brand safety and suitability.
  • Experience with brand safety and suitability frameworks, including GARM standards, third-party verification partners, contextual and inventory controls, and how suitability outcomes are measured and communicated.
  • Knowledge of the privacy and signals landscape and how privacy-enhancing technologies may shape measurement.
  • Ability to communicate technical and statistical concepts to cross-functional partners, senior leaders, and external stakeholders.
  • Ability to formulate a multi-year strategy, plan a roadmap, and deliver customer-impacting projects regularly.
  • Ability to influence without authority and navigate competing priorities across internal and external partners.

Nice To Haves

  • Advanced degree in Statistics or a related quantitative field, or equivalent expertise gained through direct experience in Advanced Ads Measurement.
  • Experience setting product strategy in a fast-moving, externally facing domain such as ads measurement, privacy, or data partnerships.
  • Track record of building alignment with external partners or industry coalitions.

Responsibilities

  • Define the long-term vision, strategy, and roadmap for Snap’s Advanced Ads Measurement suite.
  • Develop a perspective on changes in measurement, privacy, signals, and industry standards, and translate it into strategic bets and investment priorities.
  • Align Engineering, Data Science, Marketing Science, Sales, Partnerships, and Product Marketing around a shared measurement strategy and common goals.
  • Build relationships with external measurement partners, agencies, and industry bodies to support a credible, interoperable, and trusted approach.
  • Identify opportunities and headwinds through customer meetings, industry events, and monitoring industry forums.
  • Drive the development and execution of products that help advertisers understand the value of advertising on Snap.
  • Own the growth and adoption of the measurement suite.
  • Build alignment and drive co-owned projects across Ads Delivery, Signals, Attribution, Targeting, Ranking, and Trust & Safety.

Benefits

  • Paid parental leave.
  • Comprehensive medical coverage.
  • Emotional and mental health support programs.
  • Compensation packages that allow employees to share in Snap’s long-term success.
  • Equity in the form of RSUs.
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